Streetwear trend gives way for more tailoring, says Joyce merchandising head

In a metropolis notorious for streets lined with luxury flagship stores, Joyce has set itself apart as a select high fashion destination. The Hong Kong multi-brand boutique has also opened two stores in Shanghai and Beijing. FashionUnited spoke to Michael Mok, General Merchandise Manager of Joyce, who scouts talent around the world and introduced labels such as Thom Browne, JW Anderson and Vetements to Hong Kong. At fashion fair, Centrestage, he shared his view on trends, future expansion plans for Joyce, budding fashion talents from Hong Kong and mainland China, as well as why buying for its stores in both locations differs so much.