Under Armour and Dwayne “The Rock” Johnson top ranking of best endorsement deals

It was a good call for Sportswear brand Under Armour to hire actor Dwayne “the Rock” Johnson as the face of the brand, according to research company Spotter. The pairing scored the first place on Spotter’s annual list of best-matched celebrity endorsements. Tommy Hilfiger’s campaign with Canadian fashion model Winnie Harlow, best known for her role as a public spokesperson on the skin condition vitiligo, came in the second place. The top 10 was dominated by fashion companies, with Rag & Bone, Crocs, Amazon, Hugo Boss, Reebok and Lord & Taylor all appearing on the list.