MCM lands another ex-Adidas designer revealing a pattern

Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnoticed: collaborations with Raf Simons, Rick Owens and Kanye West and the revival of the Stan Smith sneaker can all be attributed to Schönberger. That is why the designer, born in 1966 in Cologne, has now been appointed global creative officer of the MCM brand, which was founded in Munich. For some a highly anticipated coup, for others a strange parallel to the appointment of ex-Adidas designer Michael Michalsky in 2005 to the now Seoul-based label.