Missguided appoints Jonathan Wall its Chief Digital Officer

Jonathan Wall, who recently made an exit from the Shop Direct after serving the company as group ecommerce director for seven years, has joined Missguided as its Chief Digital Officer, says Drapers.

On his resignation from the company, Shop Direct had said in a statement that during his time at the UK’s second largest pureplay digital retailer, Wall built a multi-award winning ecommerce team, overseen the creation and development of Shop Direct’s five star-rated apps, led retail firsts including Very.co.uk’s soon-to-be AI-enabled chatbot, and played a large part in placing mobile at the heart of the customer journey.

In September this year, former deputy chief-executive of Shop Direct Gareth Jones joined Missguided as Chief Executive of online. The current development would help the company strengthen its ecommerce business.

In May, the company reported a 75 percent increase in revenues for the 12 months to March 2017 to 206 million pounds (273 million dollars), while its international sales, witnessed a jump of almost 130 percent, accounting for over 40 percent of the company’s total turnover.

Picture:Missguided website