Puma: Arne Arens appointed new chief commercial officer

German sportswear company Puma SE has filled another executive position. On Thursday, the company announced the appointment of Arne Arens as chief commercial officer (CCO).

The 55-year-old Dutchman will assume his new role on November 15. According to a statement, he will be “responsible for Puma’s global sales organisation and go-to-market strategy, leading the company’s sales activities worldwide”. As CCO, he succeeds Matthias Bäumer, who left at the end of September.

According to Puma, the new appointee has “more than 25 years of international leadership experience in the sports and outdoor industry”. Most recently, Arens served as CEO of textile technology company Unspun. Prior to that, he held various senior management positions at renowned brands including Nike, The North Face and Boardriders.

“Ideal addition to Puma”

Puma CEO Arthur Höld explained the appointment. “Arens’ expertise combines commercial acumen, consumer insights and brand management. He has a proven track record in building brands and working with wholesale partners,” he said in a statement. “In doing so, he has driven commercial execution while always keeping consumer expectations in focus.” According to Höld, Arens’ “extensive international experience, leadership qualities and passion for sport” make him the “ideal addition to Puma”.

Arens holds his future employer in high regard. “With its history and globally recognised brand, Puma holds a unique position in our industry and has tremendous opportunities in the global market,” he emphasised. “I look forward to unlocking this potential together with our teams and retail partners, connecting Puma with consumers around the world.”