Key challenges and purchase patterns shifting apparel in Latin America

This month’s Fashion Friday podcast series by Euromonitor International explores key challenges and consumer preferences within the apparel industry in Latin America. Apparel has been in a difficult situation in the South Cone over the last three years. The industry is facing chronic and structural imbalances such as persistent overstocking resulting in a price war. Social unrest in countries like Chile and Colombia marked by lootings and shorter opening hours, a major economic crisis in Argentina and a growing informal market, including counterfeit products, are impacting performance across the region.