E-tailer Showpo has just announced that it will start expanding to Los Angeles in an attempt to grow and expand business. The Australian-based e-tailer just confirmed to Apparel News that the company will hire and invest in a Los Angeles team.

According to the publication, founder Jane Lu is planning to hire five people including a buyer to settle in the L.A. area and help grow the e-commerce business. The reason for this is due to the drastic differences in climates for L.A. and Australia. In hopes to stay on trend and in season for her California customers, Lu hopes that the L.A. team will help strengthen Showpo's selling points during the summer and spring seasons of the city.

Established in 2010, Lu created the brand in order to provide feminine, affordable fashion.With a staff of approximately 30 members, the company offers rompers, dresses, crop tops, shoes, accessories as much. The label averages around 40-60 dollars for womenswear. With a mission statement of attempting "to be her go to place to shop," the company currently carries over 1.1 following on its social media accounts. Moving forward towards the L.A. market may serve as a smart move for the festival-inspired label.