- Danielle Wightman-Stone |
British retailer John Lewis is expanding its international footprint with a partnership with Australian department store Myer to open shop-in-shops within six of its branches, along with news that JohnLewis.com now delivers to 40 countries, up from 33.
The first shop-in-shop will open before Christmas 2016 in Myer’s newly refurbishes Warringah store in the outskirts of Sydney. This will be followed by additional openings in Melbourne, Perth, Bondi, Chadstone, and Myer’s flagship store in Sydney in February 2017.
The departments will be between 600 square foot and 850 square foot in size and will house “the best of John Lewis’s own brand home and lifestyle products” across bed, bath, and living. Once open, John Lewis will have 30 shop-in-shops worldwide.
Katie Jordan, head of International development, John Lewis, said: “We're delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations.
“There is a real synergy between Myer's customer base and ours, and we believe they are the perfect partner for our first Australian shop-in-shops.”
John Lewis expands international footprint with new Australian shop-in-shops
Myer chief merchandise and customer officer, and deputy chief executive, Daniel Bracken, added: “We are excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.
“The introduction of John Lewis homewares fits very well with our new Myer strategy to offer our customers desirable and wanted brands. John Lewis is widely recognised as the leading destination for homewares in the UK, and its own branded collections, are highly sought after for their stylish and innovative design, quality and accessibility. John Lewis is a trusted brand and their homewares collections have built up a very large and loyal following within the UK and internationally.”
John Lewis has extending international deliveries to new countries
The announcement also coincides with JohnLewis.com expanding the countries it delivers to from 33 to 40. For the first time, customers will be able to have their orders delivered via online to countries including Hong Kong, South Korea, United Arab Emirates, Qatar, Switzerland, The Philippines and Malaysia. In addition, customers can now pay in ten additional currencies.
In the past twelve months, John Lewis's online international traffic has increased by 15 percent and online international sales have grown by 50 percent, the department store stated. The most popular items for international customers are John Lewis homewares, in particular, own brand bed linen which accounts for 21 percent of own brand international sales.
In addition, British fashion brands such as Joules, Jigsaw and Phase 8 are also popular, with women's fashion brands accounting for 12 percent of total international sales in the last twelve months. For children, own brand clothes ranges sell well in Australia, New Zealand, and Singapore.
John Lewis has 46 shops in the UK, while Myer has 60 stores across Australia.
Image: courtesy of John Lewis