La Perla relaunches e-commerce site after three-year hiatus

After a three-year hiatus, La Perla reopened its e-commerce site last week, October 8.

For the first two weeks, access will be reserved for the over 100,000 members of Salon privé who joined ahead of the reopening: “a gesture of gratitude for their continued connection with La Perla, before the global launch planned for the end of October,” a statement explained.

Salon privé members will have direct access to the atelier through a dedicated concierge service, “the first in a series of exclusive services designed to highlight La Perla’s exceptional craftsmanship and rarest creations,” the management added.

Founded in Bologna in 1954 by Ada Masotti, La Perla has been an icon of luxury lingerie for over seventy years. Luxury Holdings LLC acquired the La Perla brand and its production site in Bologna in September 2025.