Lululemon to open Harrods shop-in-shop

London - Athletic brand Lululemon is to open a shop-in-shop in Harrods in August.

The Canadian company, which specialises in yoga wear and sports fashion, will open a 700 sq ft space on the fifth floor. According to WWD, Jo Harris, general merchandise manager in Harrods’ menswear and sports departments, the store has experienced increasing demand for activewear over the past two years.

The Harrods space will stock both men’s and women’s product including all the bestsellers from the label’s core lines, some of the most popular items being the High Times leggings, Define jacket and Swiftly Tech T-shirts.

“Our offering on Harrods Fifth Floor has evolved to reflect this new demand," said Harris. "Since launching in the UK in 2014, Lululemon continues to be a very exciting brand in the fitness and sportswear sphere. After witnessing the brand’s huge success in the UK, we began receiving questions in store as to whether we stock the brand, an indication that Lululemon would sit well within Harrods and appeal to our customers."

“The launch of the boutique in Harrods is a global-first for the brand and we are very excited to be a part of this momentous milestone,” Kristy Maynes, the brand’s vice-president in Europe and the Middle East, added.

“Our concession at Harrods is an international brand platform and as we grow globally, this new location provides us with a central point to share our technical product and culture with the world’s most influential and discerning shoppers,” said Maynes.

Lululemon currently operates stores on the King’s Road and in Covent Garden, with a Spitalfields Market store launching this month and its Regent Street flagship store opening in the winter. The company opened its first store in Vancouver in 2000

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