Zara to start ship-from-store service to speed up delivery times

Several recent studies have pointed out the importance of speed in online retailing. Online fashion shops that constantly add new items to their catalogue and guarantee a fast delivery tend to sell more than those which are perceived as more stylish by consumers, but fail to convey the same sense of speed. With new products dropping every week, Zara’s e-commerce is among the fastest in the market. But the fast fashion giant wants to speed things up even more. According to the American newspaper Wall Street Journal, the brand is soon to roll out a new system to ship online orders directly from stores. The move marks Zara’s aim to compete with e-tailers such as Amazon, Asos and Zalando, which are known for their fast delivery times.