Athleisure news and archive

Fashion Friday: Athleisure and Sportswear Trends in North America

This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the...

Podcast

Podcast: Athleisure and Sportswear Trends in North America

Increased time spent at home amid lockdowns and other restrictions led consumers to dress completely differently. While working, learning and socialising all from their own homes, consumers increasingly chose casual and comfortable clothing like loungewear and other sportswear items over more formal or trend-driven products. Image: Pexels

Fashion

Dick’s Sporting Goods launches men’s athleisure brand, VRST

Dick’s Sporting Goods has launched a men’s athletic apparel brand, VRST, as it looks to tap into the fast-growing athleisure segment. As well as being available through Dick’s online and physical stores, VRST will have its own e-commerce site, becoming only the second brand exclusively sold at Dick’s to have its own dedicated website after Calia...

Business

Sweaty Betty seeks new investor

British activewear brand Sweaty Betty is reportedly seeking new investment following strong sales during lockdown. The upmarket brand, which already counts American private equity firm L Catterton as an investor, has called in bankers at Goldman Sachs to seek private equity interest in a deal that could value the company at about 250 million...

Fashion

Kohl's launches new private-label athleisure brand, FLX

Kohl's has announced the upcoming launch of FLX, a new private-label line of specialty athleisure. The new line is a component of Kohl's new strategy to position itself as a destination in the activewear and casual apparel categories. Set to debut in select stores and online in March 2021, FLX will offer high-quality athleisure separates with...

Fashion

Redemption launches sustainable athleisure line

Italian luxury brand Redemption has launched its most sustainable collection to date, after enlisted the help of sustainability and communications consultancy Eco-Age to “drive substantial and meaningful change” across its business. The ‘Athletix’ line marks the brand’s first athleisure wear offering and has been designed to stay true to what it...

Fashion

Unfashionable athletic apparel impedes on fitness goals, according to new study

Americans aren't working out because they don't like their gym clothes. Personal styling service Trunk Club partnered with OnePoll to conduct a study determining why Americans opt out of exercise - and apparel plays a major role. Ninety-two percent of Americans said that they would make more use out of their gym membership if they had workout...

BusinessFeatured

Lululemon investigates reports of abuse in Bangladesh garment factory

Lululemon has said it is investigating one of its Bangladesh factories following reports that female workers were being physically and verbally abused. Young female workers said they faced physical violence and verbal abuse while working at one of the Canadian athleisure brand’s factories, according to an investigation by The Guardian. Workers...

Podcast

Podcast: The Popularity of Athleisure and Leggings in South Korea

Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of 0.6 Billion US dollars in 2018, ranking third below the USA and Japan. Global...

Fashion

In pictures: Hugo launches Liam Payne capsule collection

The Hugo x Liam Payne capsule collection has been launched at an experimental event during Berlin Fashion Week. The FW19 capsule is the first to be designed by the pop artist and former One Direction member since he became Hugo’s brand ambassador back in April, and also marks Hugo’s first global collaboration in the world of music. The...

BusinessFeatured

It’s official: denim is making a comeback

Last month, when VF announced the spin off of its denim brands Wrangler and Lee, many market analysts declared the death of denim. Its killer? Athleisure. FashionUnited looked at it more closely and concluded it may be too early to mourn for denim just yet. Now, a research by retail technology company Edited confirms denim is not only alive, but...

Fashion

Anna Sui to launch athleisure collection

Anna Sui announced she is working on an athleisure collection with an “empowering but feminine” attitude. Speaking at WWD’s CEO Conference, held in China last week, the American designer said she wants to “bring something different into the activewear space”. The collection will consist of two lines, one focusing on performance pieces for yoga,...