Fashion Friday: Athleisure and Sportswear Trends in North America

This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the early days of the pandemic. Consumers quickly shifted their spending, prioritising essentials like groceries and household items while cutting back on discretionary products like clothing, footwear and accessories.