Augmented Reality news and archive

Mytheresa and Louboutin team up on exclusive shoe and bag collection

German online luxury retailer Mytheresa and French fashion house Christian Louboutin have launched an exclusive shoe and bag capsule collection for Summer 2021. The capsule collection features flip-flops, sneakers, and pool flats in rainbow colors, as well as a series of bags handwoven from the Dwarf Palm material, made from the leaves of a...

Fashion

Asos scales up augmented reality to support social distancing

Online retailer Asos has confirmed that it is accelerating its use of augmented reality (AR) technology to simulate real-life model photography to support social distancing in its studios, in response to the Covid-19 pandemic. This follows the development and successful trial of its augmented reality tool, ‘See My Fit’ earlier this year, created...

Fashion

Burberry launches AR tool with Google

Burberry has launched a new augmented reality (AR) shopping tool through Google Search that allows users to get a better idea of what an item looks like before purchasing it. When searching for the Burberry Black TB bag or Arthur Check Sneaker through Google Search on a smartphone, shoppers will be able to see a digital image of the product at...

Retail

Sneaker marketplace Goat launches AR ‘try-on’ feature

Sneaker platform Goat has launched a Try-On feature in their app that uses AR technology to allow users to see what they’d look like wearing rare and exclusive sneakers. The new feature allows Goat’s over 20 million users to virtually try on some of the rarest Nike Dunks, such as Deftones, FLOM, Wu-Tang and Iron Maiden, as well as Air Jordan...

Retail

Gucci introduces AR technology for its Ace sneakers

Italian fashion house Gucci has joined a growing number of fashion brands and retailers that use Augmented Reality (AR) to help potential customers when making their purchasing decisions. Last week, Gucci and technology partner Wannaby added an AR feature to the Gucci App to allow customers to try on the popular Ace sneaker. “The technology will...

Retail

10 exciting augmented reality features for fashion shoppers

Technological advancements like augmented reality, virtual reality, 3D visualisation and 3D printing are increasingly applied in a creative way in the fashion industry. And they should be as consumers prefer trying on garments before buying them - online or offline. This is made easier by apps that have features enabling virtual try-ons, 3D...

Retail

Asos launches its first augmented reality feature

Asos has launched an experimental new augmented reality feature on its app, called Virtual Catwalk, which will test run on Asos Design products. The new shopping experience marks the online fashion retailer’s first augmented reality (AR) experience and aims to offer customers a new way of viewing its products in real life. The feature, developed...

Fashion

L’Oreal to provide Amazon with technology for virtual try-ons

More and more beauty brands are taking advantage of the front-facing cameras on smartphones. Now, Amazon is taking part. According to Reuters, L’Oreal’s virtual reality business, ModiFace, is providing its augmented reality technology — which allows consumers to try on products — to Amazon. Customers of the online retail giant will now be able...

Fashion

Puma launches its first augmented reality shoe

Sportswear label Puma has launched its first augmented reality shoe, the LQD Cell Origin Air. The sneakers are entirely covered in 2D QR codes, which unlock an array of AR experiences once scanned with a mobile phone camera, including games, filters and fun effects. Wearers first have to download the Puma LQD Cell app available on the App Store...

Business

Hawkers makes it to the Spain’s top10 startups in 2018

New York - Spanish startups saw record investment levels in 2018: a total of 1,22 billion euro was raised across 198 transactions. According to ‘Startups Real’, Hawkers, the fashion sunglasses manufacturer raised 20 million euro in new funding over the last year, making it to the top10 of Spanish startups. About a year ago, in January, 2018, O’...

Business

BlinQ brings augmented reality to the online luxury fashion market

New York - Singapore-based fashion technology startup BlinQ plans to tap into the booming South Asian luxury e-commerce market and turn their augmented reality fitting rooms into the go-to tech in the region. According to a recent McKinsey’s global fashion report, the personal luxury market is estimated to be 300 billion dollars as of today,...

Fashion Featured

Three fashion careers of the future

The fashion industry has changed a lot in the last decade. The omnipresence of smartphones and social media has deeply affected the way people shop for fashion. At the same time, technologies such as artificial intelligence, virtual reality and 3D printing are altering the way our clothes are made, marketed and sold. In addition, consumers are...