Avatar news and archive

A digital Gucci bag sold for more than its ‘real’ value

A digital Gucci bag on gaming platform Roblox has sold for more than the ‘real’ value of its physical version. The Gucci Dionysus, a logo enveloped bag with a distinctive tiger closure, was sold for 4,115 dollars compared to its store price of 3,400 dollars. Roblox’s game creation system allows users to program games and play games created by...

Fashion

Your avatar can buy and wear Gucci. But not in real life.

Your avatar can now wear Gucci. And Louis Vuitton. And a myriad of other brands. As the world of fashion, gaming and virtual reality cross over, luxury brands are designing items normally reserved for the runway and adapting them for video games. The cost of such an item is from no alternative universe, and payments are made in hard currency....

Fashion Featured

Ralph and Russo bring avatars to couture

London-based couture house Ralph and Russo presented a unique digital experience for its first virtual couture collection presentation during Paris Haute Couture Week, highlighting craftsmanship through a number of digitised looks on its custom brand avatar as well as real-life designs. What was incredible about Ralph and Russo’s digital...

Retail

Web Summit: the future of retail according to Tommy Hilfiger

Lisbon - "We believe in digitisation. Digital is the new future. It is the new norm. We implement it in all facets of our company, from product innovation in 3D design to artificial influencers," reports Daniel Grieder, CEO Tommy Hilfiger Global & PVH Europe during the internet technology congress Web Summit in Lisbon, where on Thursday the...