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Retail

Macy's invests in experiential retail platform b8ta

Retail platform b8ta continues to grow. The four-year-old company announced the close of its Series C equity funding round this week, which brought in 50 million dollars in funding. Investors include Macy's Evolution Ventures. b8ta has been a pioneer in positioning retail as a service since its launch in 2015. Through b8ta's platform, brands can...

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