Bjorn Borg news and archive

Björn Borg reports Q4 loss, sales drop by 0.2 percent

For the period from October 1, 2019 to December 31, 2019, Björn Borg’s net sales decreased 0.2 percent to 196.4 million Swedish krona (20 million dollars), while excluding currency effects, sales decreased 3.1 percent. The company said in a statement that net sales for company-owned e-commerce and e-tailers amounted to 51.5 million Swedish krona...

Fashion

Björn Borg announces global collaboration with actor Joel Kinnaman

Swedish sportswear brand Björn Borg is launching a global collaboration with actor and Altered Carbon star Joel Kinnaman. The long-term collaboration, which will include campaigns and messages in paid as well as owned channels, will feature Kinnaman as the new global face of all product categories spanning underwear and sportswear, and aims to “...

Business

Björn Borg revenues increase 14 percent for Q3

The company said on Friday its Q3 net profit slipped. Revenues climbed by 14 percent from the same period last year. For Q3, the company's net profit was 27 million Swedish krona, decreased from 29 million Swedish krona last year. Revenues surged to 230.6 million Swedish krona. Compared to 14 percent a year ago, the profit margin of the company...

Fashion

Björn Borg teams up with Liam Hodges

Swedish sports fashion brand Björn Borg has launched its latest limited edition men’s underwear collection with emerging British designer Liam Hodges, following on from its successful collaboration with Charles Jeffrey Loverboy earlier this year. The Björn Borg x Liam Hodges capsule collection, features three limited-edition prints, ‘Scribbler’,...

BusinessFeatured

Björn Borg posts loss in its second quarter of 2019

The Björn Borg AB group’s net sales amounted to 141.7 million Swedish krona (14.7 million dollars) in the second quarter, an increase of 1 percent, while adjusted for currency effects, the company said, sales fell 2.2 percent. The gross profit margin for the quarter decreased to 55.4 percent compared to 59.9 percent in the previous year, while...

Fashion

Charles Jeffrey Loverboy collaborates with Björn Borg

Swedish sports fashion brand Björn Borg has launched a limited-edition menswear capsule underwear collection with emerging British designer Charles Jeffrey Loverboy. The capsule collection, which marks Jeffrey’s debut underwear collaboration, features three limited-edition prints, ‘Scream’, ‘Squiggle’ and ‘Squirm’ that feature as all-over prints...

Fashion

Björn Borg launches collection with Robyn

Swedish sports fashion brand Björn Borg has launched a capsule collection developed in collaboration with popstar Robyn. Titled RBN, the 23-piece unisex collection follows the athleisure trend with fleece hoodies, tracksuits, polo shirts, underwear and socks, all inspired by the singer’s favorite outfits and Björn Borg’s 1980s archive. “RBN...

FashionPress Release

Björn Borg in collaboration with well-known fashion artist Ryan Hawaii

Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today. Ryan Hawaii’s self-described ”art-meets-clothing” blurs the lines between art and fashion. An approach that has made him one of the most interesting designers today. It has led...

Business

Björn Borg Q2 net sales rise 4.2 percent

For the period between April 1 to June 30, 2018, Björn Borg AB said that the Group’s net sales increased 4.1 percent to 140.3 million Swedish krona (15.2 million dollars) and excluding currency effects sales rose 1.2 percent. Net sales for the company’s own ecommerce and e-tailers increased 23 percent. Gross profit margin for the period was 59.9...

People

Björn Borg appoints Jens Nyström its new CFO

Björn Borg has appointed Jens Nyström as the company’s new CFO. Nyström, the company said, will join the company during autumn 2018, and will also be a member of Björn Borg group’s management team and will report to the group CEO Henrik Bunge. I am very happy to welcome Jens to Björn Borg. Jens will play an important role in the continuing...

Business

Björn Borg Q1 net sales decline 8.9 percent

For the first quarter to March 31, 2018, Björn Borg AB said that the company’s net sales fell 8.9 percent to 169.2 million Swedish krona (19.3 million dollars) compared to 185.7 million Swedish krona (21.2 million dollars), same quarter last year. Excluding currency effects sales fell 10.6 percent. Hover over the graph to learn more. “The...

People

Björn Borg proposes election of two new board members

The nomination committee of Björn Borg AB has proposed to re-elect Christel Kinning, Fredrik Lövstedt, Mats H Nilsson and Heiner Olbrich as members of the board of directors and Göran Carlson and Alessandra Cama as new board members. Martin Bjäringer and Lotta de Champs, the company said, have declined re-election. The committee has also...