Björn Borg reports Q4 loss, sales drop by 0.2 percent

For the period from October 1, 2019 to December 31, 2019, Björn Borg’s net sales decreased 0.2 percent to 196.4 million Swedish krona (20 million dollars), while excluding currency effects, sales decreased 3.1 percent. The company said in a statement that net sales for company-owned e-commerce and e-tailers amounted to 51.5 million Swedish krona (5.2 million dollars), an increase of 14.3 percent. The gross profit margin was 50.8 percent, operating profit amounted to 1.4 million Swedish krona (0.1 million dollars), while loss after tax amounted to 2.7 million Swedish krona (0.2 million dollars). The company added that earnings per share before and after dilution amounted to negative 0.11 Swedish krona.