Bluestar Alliance news and archive

Nike to sell surf brand Hurley to Bluestar Alliance

Nike has reached a definitive agreement to sell American surf apparel and accessories brand Hurley to Bluestar Alliance LLC. Terms of the transaction, which is expected to be completed in December, have not been disclosed. "We appreciate how Bob and the Hurley team have built Hurley into the world's most innovative surf brand," Michael Spillane,...

Fashion

Elie Tahari to launch fragrance

Elie Tahari has signed a worldwide fragrance licensing deal with TPR Holdings LLC, and the New York-based fashion house has plans to launch its debut scent in 2019. “By adding a prestigious fragrance license like Elie Tahari to our beauty portfolio, we are able to further accelerate our penetration into the best worldwide distribution,” said...

BusinessFeatured

Elie Tahari and Bluestar Alliance form venture

Elie Tahari, Ltd. and Bluestar Alliance, LLC have announced the formation of a new joint venture company, TBH Brand Holdings, LLC. Under this partnership, Elie Tahari has contributed the intellectual property for his Tahari and T Tahari along with related trademarks into the joint venture with Bluestar Alliance, who will be responsible for the...