Elie Tahari and Bluestar Alliance form venture

Elie Tahari, Ltd. and Bluestar Alliance, LLC have announced the formation of a new joint venture company, TBH Brand Holdings, LLC. Under this partnership, Elie Tahari has contributed the intellectual property for his Tahari and T Tahari along with related trademarks into the joint venture with Bluestar Alliance, who will be responsible for the day-to-day management and licensing of these brands both domestically and internationally. In addition, the new company will assume responsibility for the licensing management of the Elie Tahari core trademark with a focus on expanding the brand's global presence and the opening of Elie Tahari retail boutiques throughout the world.