Brazil news and archive

First Brazilian indigenous fashion show 'a form of resistance'

Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...

Business

Forever 21 looking to grow in Brazil with Dafiti

Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...

Podcast

The Market for Fashion IPOs in Brazil Heats up

This month’s Fashion Friday podcast series by Euromonitor International analyses why the Brazilian fashion market faces such a high number of IPOs in the industry, even amidst COVID-19. Euromonitor International · Fashion Friday: The Market for Fashion IPOs in Brazil Heats up Despite Brazil’s weak economic growth since 2014, the financial market...

Fashion Featured

São Paulo Fashion Week: It’s all about reuse and diversity

São Paulo - The 48th edition of São Paulo Fashion Week, which closed on 18 October, took place at the Brazilian Cultures Pavilion, in Ibirapuera Park. Looking back, we can conclude that many brands presented a similar idea: more sustainable fashion, supported by the upcycling of materials. At the same time, more attention was paid to ethnic and...

Business |INTERVIEW Featured

Isabel Rott started a minimalist, genderless brand without previous fashion experience

You don’t necessarily need a fashion degree or previous fashion experience to start a fashion label as bachelor degrees are no longer a guarantee of success in the industry: self-taught talents can go just as far, if not further. Just look at Virgil Abloh, a graduated architect who currently serves as menswear designer at Louis Vuitton’s...

BusinessFeatured

International fashion brands leaving Brazil

Gone are the days when international fashion brands considered Brazil a promising market. Versace closed down its last store in the country in December, followed by Ralph Lauren one month later. Local real estate company JHSF, which brought the American brand to Brazil in 2015 with a shop in São Paulo’s Cidade Jardim Mall, decided to shut the...

Retail

Brazil is the world's most expensive country to shop at Zara

Shopping at Zara is more expensive in Brazil than in any other country, reveals the fourth edition of an annual study by Brazilian investment bank BTG Pactual. Titled “Zara Index”, the research takes the price of 12 Zara items across 44 countries, then converts local currencies to US dollars and compares them to the prices offered in the United...

RetailFeatured

5 facts about e-commerce in Brazil international online retailers should know

Brazil may be in the middle of a major economic crisis, but that doesn’t mean foreign e-commerce companies should ignore the country. A new report by the Ecommerce Foundation about the Brazilian e-commerce landscape shows that buying products from international online shops is a habit for no less than 48 percent of Brazilian shoppers, of which 8...

BusinessFeatured

Amazon launches its fashion and athletic apparel marketplace in Brazil

Amazon has started selling fashion and athletic apparel in Brazil after five years trading in the Latin American country. The e-commerce giant started diversifying its Brazilian offer in October last year. Amazon Brazil announced Wednesday that it was starting to sell clothes, shoes, accessories, as well as sporting goods from hundreds of...

CultureFeatured

Brazil's Candomble religion pushes back against intolerance

Rio de Janeiro - When Brazilian fashion designer Rogeria Ferreira was told to remove the turban she wears as a member of the African-inspired Candomble religion for an ID picture, she decided to fight back: the turban was her identity. "For many people, it's just a piece of cloth, or fashion," said Ferreira, 36. "But this turban represents my...

Fashion |BACKGROUND Featured

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

You'd be hard pressed to find an item more representative of Brazil than Havaianas: those brand-name flip-flops adopted by just about every inhabitant, rich or poor, as well as tourists seduced by the beach vibe. Now the footwear find themselves linked with a more somber aspect of Brazil that has been grabbing headlines recently -- corruption....

Fashion

Zara fails to protect labourers from modern-day slavery practices

Despite Zara being one of best known and best selling fashion retailers in the Western hemisphere, the label has reportedly failed to protect its most vulnerable employees - the garment workers - from modern day slavery practises. According to the latest findings from Brazilian labour inspector, published by Repórter Brasil and the Centre for...