Brazil news and archive

Casa de Criadores concludes 2025 Brazilian fashion season

In the first half of December, the Centro Cultural São Paulo in the city of São Paulo, Brazil, hosted the 57th edition of Casa de Criadores, an event that has become a platform for boosting the creative economy. This season's shows, the last of the year, demonstrated that the event continues its role as a manifesto for minorities while also...

Featured

Fashion |In Pictures

SPFW N60 celebrates 30 years by championing Brazilian identity

On October 20, the 30th anniversary edition of São Paulo Fashion Week (SPFW) concluded with the Lino Villaventura show at the Pavilhão das Culturas Brasileiras in Ibirapuera Park, São Paulo. The venue, nicknamed PACUBRA, shared the spotlight with the Iguatemi Shopping theatre and several historic locations. These included the Mário de Andrade...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

Member

Business

Brazilian government responds to US tariffs with new economic measures

One week after the United States imposed a 50 percent surcharge on products imported from Brazil, the Brazilian government announced the "Brasil Soberano" Provisional Measure. The announcement, made on the morning of Wednesday, August 13, at the Planalto Palace in Brasília, was attended by President Lula, ministers, heads of the Chamber and...

Member

Fashion

First Brazilian indigenous fashion show 'a form of resistance'

Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...

Member

Business

Forever 21 looking to grow in Brazil with Dafiti

Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...

Member

Podcast

The Market for Fashion IPOs in Brazil Heats up

This month’s Fashion Friday podcast series by Euromonitor International analyses why the Brazilian fashion market faces such a high number of IPOs in the industry, even amidst COVID-19. Euromonitor International · Fashion Friday: The Market for Fashion IPOs in Brazil Heats up Despite Brazil’s weak economic growth since 2014, the financial market...

FeaturedMember

Fashion

São Paulo Fashion Week: It’s all about reuse and diversity

São Paulo - The 48th edition of São Paulo Fashion Week, which closed on 18 October, took place at the Brazilian Cultures Pavilion, in Ibirapuera Park. Looking back, we can conclude that many brands presented a similar idea: more sustainable fashion, supported by the upcycling of materials. At the same time, more attention was paid to ethnic and...

FeaturedMember

Business|INTERVIEW

Isabel Rott started a minimalist, genderless brand without previous fashion experience

You don’t necessarily need a fashion degree or previous fashion experience to start a fashion label as bachelor degrees are no longer a guarantee of success in the industry: self-taught talents can go just as far, if not further. Just look at Virgil Abloh, a graduated architect who currently serves as menswear designer at Louis Vuitton’s...

FeaturedMember

Business

International fashion brands leaving Brazil

Gone are the days when international fashion brands considered Brazil a promising market. Versace closed down its last store in the country in December, followed by Ralph Lauren one month later. Local real estate company JHSF, which brought the American brand to Brazil in 2015 with a shop in São Paulo’s Cidade Jardim Mall, decided to shut the...

Member

Retail

Brazil is the world's most expensive country to shop at Zara

Shopping at Zara is more expensive in Brazil than in any other country, reveals the fourth edition of an annual study by Brazilian investment bank BTG Pactual. Titled “Zara Index”, the research takes the price of 12 Zara items across 44 countries, then converts local currencies to US dollars and compares them to the prices offered in the United...

FeaturedMember

Retail

5 facts about e-commerce in Brazil international online retailers should know

Brazil may be in the middle of a major economic crisis, but that doesn’t mean foreign e-commerce companies should ignore the country. A new report by the Ecommerce Foundation about the Brazilian e-commerce landscape shows that buying products from international online shops is a habit for no less than 48 percent of Brazilian shoppers, of which 8...