International fashion brands leaving Brazil

Gone are the days when international fashion brands considered Brazil a promising market. Versace closed down its last store in the country in December, followed by Ralph Lauren one month later. Local real estate company JHSF, which brought the American brand to Brazil in 2015 with a shop in São Paulo’s Cidade Jardim Mall, decided to shut the store’s doors and concentrate all efforts on Ralph Lauren’s most affordable label, Polo Ralph Lauren, instead.