BTS news and archive

Fila names K-pop group BTS as global brand ambassadors

Fila has named South Korean boy band BTS as the new faces of the brand. As global brand ambassadors, BTS will appear in an ad campaign launching early next year and will wear Fila not only in South Korea but also in markets including the Americas, Europe and Asia. Fila said it aims to enhance and solidify its brand image through the active...

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Fashion

Uniqlo collaborates with K-pop band BTS for T-shirt collection

Uniqlo is adding one of the biggest bands in the music industry to its list of well-regarded collaborators. According to Fashionista, the Japanese clothing brand is teaming up with BTS, the popular Korean pop band, for its latest T-shirt capsule collection. Like some of Uniqlo’s past collaborations, this collection touches on pop culture...

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Fashion

Dior designer Kim Jones dresses boy band BTS for world tour

Artistic director of Dior Men’s, Kim Jones, will be dressing South Korean boy band BTS during the next leg of their Love Yourself: Speak Yourself tour which kicked off in LA on Saturday. The English fashion designer took to Instagram on Friday to announce the news, posting a sketch of the outfits along with the text: “Excited to announce the...