Childrenswear news and archive

Pitti Bimbo in Florence proves the merits of an intimate format

The aisles of Pitti Bimbo were bustling on Wednesday, June 24. Buyers in attendance, a significant portion of whom were part of the organisation's invitation programme, praised the dynamic and joyful atmosphere of this 103rd edition. The event was energetic and optimistic, despite a format that remains more restricted than it was pre-pandemic....

Fairs

CSR drives desirability in kidswear market: Playtime 2026 insights

The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

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Fashion

John Lewis launches first ‘tweens’ fashion collection

Department store retailer John Lewis is expanding its childrenswear offering with its first ‘tweens’ collection as it looks to “significantly grow its share” of the children’s fashion business in the UK. In a statement, John Lewis said that the new children’s collection will feature more than 2,100 more lines, including its own-label ‘tween’...

Fashion

Kidswear takes the form of nostalgic, adaptable design for AW23

Kidswear brands are turning their attention to Generation Alpha, the youngest consumer generation that are often defined by their individualistic approach to life – something that was inherently evident in trends for the AW23 season. An important element Fashion Snoops noted was that inclusivity in childrenswear, and for this particular group,...

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Fashion

Self-Portrait to launch childrenswear

Self-Portrait, the London-based brand founded by Malaysian designer Han Chong, is launching childrenswear. The new collection, called Self-Portrait Kids, features 21 styles for children ages 3 to 12 and will be available in 7 sizes. In a statement Self-Portrait says it aims to “empower little people around the world through the brand’s unique...

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Fashion |In Pictures

Rejina Pyo launches first kidswear collection

London Fashion Week favourite Rejina Pyo has launched her first childrenswear collection catering for girls and boys aged between 2-8 years old. The Rejina Pyo Kids collection reflects the mainline aesthetic with a fun colour palette and playful details, including printed dresses reminiscent of Pyo silhouettes and featuring mini custom-designed...

People

Children’s footwear brand Start-Rite names new CEO

Children’s footwear brand Start-Rite has named Hugo Adams as its new CEO, effective April 19. Adams joins from organic children’s clothing brand Frugi, where he was CEO since 2018. Prior to Frugi, he was chief of staff to Marc Bolland at Marks & Spencer and executive board director at Superdry. “Coming from a purpose-led business, I understand...

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Business

Gap to sell childrenswear brand Janie and Jack to Go Global Retail

Gap is to sell its premium childrenswear label Janie and Jack to Go Global Retail, two years after buying it. Founded in 2002, San Francisco-based Janie and Jack sells apparel, footwear, and accessories from newborn to size 16. The company has 115 retail stores in the US as well as a webstore. It was acquired by Gap back in March 2019. Go Global...

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Business

Frugi Group reports 51 percent sales increase, repays furlough funds

British ethical and sustainable-focused childrenswear company Frugi Group has reported a 51 percent increase in sales for the seven months to December 2020. The group said growth was driven by continued momentum in shoppers buying from D2C businesses throughout the pandemic, along with the shift in consumer spending towards sustainable, ethical...

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Fashion

Thom Browne launches childrenswear collection

New York-based fashion designer Thom Browne unveiled his first childrenswear collection with a film during Paris Men’s Fashion Week. Thom Browne Childrenswear features the brand’s signature style, including tailoring, knits and footwear, which have all been miniaturised for the kids market. In a press release, the brand explained that the “...

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Fashion

KappAhl to launch new childrenswear brand in February

Swedish fashion retailer KappAhl is launching a new “playful” childrenswear brand, Minories in February 2021. As it looks to consolidate its position as a retailer of “good children’s clothes,” following on from the success of its Newbie brand. The childrenswear brand has been developed in-house to cater for 0 months to 8-year-olds, aimed at...