David Beckham news and archive

Safilo signs eyewear license deal with David Beckham

Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses. Safilo said that he first David Beckham eyewear collection will launch in January 2020. “Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a...

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BFC announces creative collaboration with Adidas Originals

The British Fashion Council has teamed up with Adidas Originals and David Beckham to launch a new creative partnership called Makerlab Presents: Here to Create. The initiative sees Beckham uniting his long standing partnership with Adidas Originals, with his role as Ambassadorial President at the BFC to drive new generation engagement within the...

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British Fashion Council strengthens ties with China

The British Fashion Council is looking to strengthen its ties with China through a new China Partnership Strategy, which will include creating a network of partners across investment, licensing, manufacturing, property, communications and retail in the region to support British fashion designers. Launched in Shanghai by the BFC’s ambassadorial...

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David Beckham to promote British fashion for BFC

The British Fashion Council has appointed David Beckham as an ambassadorial president, where he will support the organisation in its goal to “build networks and partnerships in the United States and Asia”. In the newly created global role, Beckham has been given an initial two-year tenure, where he will work closely with the British Fashion...

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David Beckham launches global grooming brand

David Beckham has followed in the footsteps of his wife Victoria Beckham and launched a beauty line, House 99, a men’s grooming range created in partnership with L’Oréal Luxe aimed at providing “all the tools men need to experiment with their look in order to express their own evolving style and unique identity”. The beauty brand launched just...