Safilo signs eyewear license deal with David Beckham

Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses. Safilo said that he first David Beckham eyewear collection will launch in January 2020.

“Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,” said David Beckham in a statement.

“It is a great honour for me to welcome to our portfolio this brand that carries the name of one of the most famous and successful players in the world,” added Angelo Trocchia, CEO of Safilo Group.

Picture credit:Safilo

 

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