Demna Gvasalia news and archive

Demna Gvasalia deconstructs Gucci's history in new exhibition

Demna Gvasalia is rewriting Gucci's history in a “museum of museums”. As part of a new exhibition, the creative director of the Florentine brand tells the house's story not as a linear chronicle, but as a multifaceted reinterpretation blending the present and memory. With the “Gucci Storia” exhibition at Palazzo Gucci, he is creating a “museum...

Fashion

Gucci champions street style with shoulder-slung bum bags, bare midriffs and double G thongs

The intentions and sentiments are good. “This first show of mine for Gucci introduces a universe of people, archetypes, consumers and dress codes destined to inspire my creative language for the future. It is a beginning, but already a mature one, full of intention,” Demna wrote in a letter on show day. However, it is well known that numbers are...

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Business

Kering shares rise after third-quarter sales beat expectations

Shares in the French luxury group Kering rose sharply on the Paris Stock Exchange on Thursday. This followed the release of its third-quarter sales, which, despite a 10 percent decline, surpassed market expectations. The stock was up sharply by 8.12 percent to 332.35 euros at around 9:25 am CET, in a market that rose by 0.27 percent. “Kering has...

Video

Video: ‘The Tiger’ presented by Gucci

The short film ‘The Tiger’, presented by Gucci and directed by Spike Jonze and Halina Reijn, premiered in Milan on September 23. It showcases looks from the ‘Gucci: La Famiglia’ collection by new creative director Demna Gvasalia. “The story of The Tiger follows Barbara Gucci, head of Gucci International and chairman of California, as she gathers...

Fashion

Gucci: Demna unveils brand's new direction

Gucci's new creative director, Demna Gvasalia, has offered a first glimpse into Gucci's future. On Monday, the designer presented ‘La famiglia’, "the beginning of a new, brazen, sexy, excessive and provocative era", according to a press release. The Gucci ‘La famiglia’ collection explores all the nuances of "Gucciness": the essence of Gucci as a...

Featured

Fashion |In Pictures

Haute Couture AW25: Which shows will influence the fashion of seasons to come?

Among the highlights of Paris Haute Couture Week in July 2025, after Demna's final show for Balenciaga, the autumn/winter 2025/2026 Couture collections paved the way for fashion that is both artisanal and technological. Upcycling was joyfully celebrated by Glenn Martens for Maison Margiela and Germanier. Respect for nature was at the heart of...

Culture|In Pictures

Retrospective: Kering celebrates Demna Gvasalia’s fashion creations for Balenciaga

The ‘Balenciaga by Demna’ exhibition was held at Kering. Open until July 9, 2025, it traced Gvasalia’s journey as creative director of Balenciaga, from 2015 to 2025. The cross-shaped installation had a religious feel. It began with a photocopy of the first email exchange between Balenciaga and Gvasalia, in which the brand stated it was not...

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Fashion

Get ready for stiletto Crocs, courtesy of Balenciaga

What do you get when you cross a stiletto with a plastic, orthopaedic comfort shoe? Balenciaga x Crocs of course! The latest fashion crossbreed of brands, once polar opposites on the style scale, have amalgamated into one of the summer’s most talked-about, if contrived, shoe hybrids. And it is not even available yet. Launching for Spring 2022,...

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Fashion

Balenciaga shows latest collection in iconic tourist hotspots

What do Moscow’s Red Square, Beijing’s Great Wall of China, Egypt’s pyramids and the Parisian Eiffel Tower have in common? They all form the backdrop of Balenciaga’s Winter 2021 pre-collection. Photographed by Patrick Welde against blank backgrounds, each model was lensed posing in front of an iconic tourist attraction that is added in...

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Fashion |In Pictures

First look: Gucci collaborates with Balenciaga

The fashion rumour mill was in overdrive this week with the suggestion that Gucci was collaborating with Balenciaga, which would mark a new era in high fashion tie-ups, well the rumours are true. Balenciaga’s silhouettes have been given the Gucci treatment - think logos, crystal embellishments and branded necklaces. Gucci and Balenciaga branding...

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Fashion

Balenciaga to debut AW21 via a video game

Balenciaga is set to reveal next season’s collection via a video game. On December 6 the Kering group brand will unveil the autumn 2021 collection through a futuristic video game set in 2031. Called ‘Afterworld: The Age of Tomorrow’, the idea to focus on ‘pixels’ comes as Creative Director Demna Gvasalia looks at innovative ways to showcase...

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Fashion

Balenciaga to delay first haute couture collection to July 2021

Balenciaga is to delay its first foray into haute couture until July 2021, according to the brand’s creative director Demna Gvasalia. In an interview with WWD the designer said the pandemic upended the company’s fashion calendar forcing the planned show for January 2021 to be put forward to next July. Gvasalia further confirmed Balenciaga...