Digital Fashion Week news and archive

Audiences are watching fashion videos, as Saint Laurent racks up 43m views.

The format of digital fashion week is not without its critics, but there are successes that achieve reach and tell interesting stories. Saint Laurent, which last week unveiled a six-minute video of its men’s SS21 collection, has so far garnered 42.4 million global views and an engagement of over eight million, according to data released by the...

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Gucci closes its "love trilogy" with its collaborators turned models

With an "epilogue" chapter turned into an "overture", a 12-hour live stream and with the closest collaborators of Alessandro Michele, the house's creative director, turned into campaign models. This is how last Friday the Italian firm Gucci finally presented, as part of the Milan Digital Fashion Week, the latest collection by the Italian...

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Video: Prada presents SS21 film for Milan digital fashion week

Prada presented its menswear offering during Milan fashion week men's Spring/Summer 2020 this week via a 12-minute film. The minimalist setting, black and white outfits and suspenseful music set an ominous tone to the short film presented by Willy Vanderperre. The models cast only dark shadows as they walk towards the camera with a bright white...

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Milan men's SS21 kicks off with a mix of physical and digital shows

Milan kicks off its first Digital Fashion Week on Tuesday with two live runway shows, including from heavyweights Dolce & Gabbana, to send out a message of "positivity." Running through Friday, this "phygital" fashion week -- featuring both physical and digital shows -- will present the Men's Spring/Summer 2021 collections, as well as men's and...

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Video: London fashion week SS21 round-up and panel discussion

ShowStudio hosts a discussion panel on the first-ever digital London fashion week with fashion experts PC Williams, Georgia Moot, Joshua James Small and Dogukan Nesanir. In this round-up the group weighs the pros, cons and innovations that came out of London fashion week going digital rather than a physical catwalk. The panellists also debate...

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The importance of storytelling in presenting digital collections

“The era is coming when we will need storytelling. More than ever, ”wrote novelist and fashion editor Sophie Fontanel on the Nouvel Obs website on June 16. This opinion, many brands and creative directors share it, is in any case what their posts on social networks and their presentations within Virtual Fashion Weeks show where everything...

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Pros weigh in on digital fashion week: "Runways can't reopen soon enough"

Video may have killed the radio star, but on the reaction to the first ever digital Paris fashion week, the queens of the catwalk can breathe easy. Forced online for the first time in its history by the coronavirus pandemic, brands both in haute couture and the Paris men's fashion week presented videos of their collections instead. While some...

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Is European fashion paying enough attention to Black Lives Matter?

New-York - A low-key London Fashion Week went digital for its menswear shows against a backdrop of Black Lives Matter protests and a statement from the British Fashion Council regarding the industry’s multiple challenges. “The recent events in the US have shown that none is more urgent than the need to fight racial prejudice and discrimination,”...