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Shein fined 40 million euros in France for false discounts

The ultra fast fashion retailer Shein has been fined 40 million euros. The brand was reprimanded by France's Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) for misleading commercial practices towards consumers. The sanction follows an investigation into Infinite Style E-commerce LTD (ISEL), the company...

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Despite environmental damage, Gen Z has taken a shine to ultra-fast fashion

So-called "ultra-fast fashion" has won legions of young fans who are able to snap up relatively cheap clothes online, but campaigners say the trend masks darker environmental problems. Britain's Boohoo, China's SHEIN and Hong Kong's Emmiol are the main players in a sector that produces items and collections at breakneck speed and rock-bottom...

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