H&M Group news and archive

Berlin-based start-up Reverse.fashion secures H&M as an investor

The Berlin-based start-up Reverse.fashion GmbH has secured notable investors. The company announced on Friday that the Swedish clothing group Hennes & Mauritz participated in a pre-seed funding round led by the Berlin-based investment firm Kisora. The start-up, founded in 2024, develops automated sorting processes for used textiles to eliminate...

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H&M Group’s head of AI strategy leaves after seven years

Linda Leopold, head of AI strategy at H&M Group since November 2023, has announced her departure. Via LinkedIn, she shared that she will conclude her seven-year career with the fashion group this summer to embark on a new path as an independent strategic advisor, writer, and speaker on AI. Leopold joined H&M in September 2018 as head of AI...

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Business

H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

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Business

H&M joins EU Green Consumption Pledge Initiative

H&M has announced its commitment to the EU Commission’s Green Consumption Pledge Initiative, aiming to create a more sustainable future for the fashion industry. The pledge allows companies to make a public commitment to reduce their coverall carbon footprint and produce more sustainable products. H&M’s vision is to become climate positive by...

Retail

Monki launches new app

H&M Group-owned brand Monki has launched a new app with a focus on community interaction as well as offering inspiration and services to help customers make their clothes last longer. With a feature called M.IN.T Care, users can order wash, repair or redesign services directly from the app to help care for and repair their clothing. The app also...

Fashion

Weekday launches jeans made from 100 percent post-consumer waste

H&M Group-owned brand Weekday has launched a limited-edition pair of its popular Rowe Jeans made of 100 percent post-consumer waste. Weekday teamed up with Infinited Fiber Company (IFC) to create the jeans made from a material comprising 50 percent organic cotton and 50 percent Infinna, which comes from 100 percent reborn textile waste. The...

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Retail

H&M tests multi-brand recyclable paper packaging system

The H&M Group is rolling out a new paper packaging system across its brands to offer more sustainable packaging for online orders. This new system will serve as an alternative to methods that may increase plastic waste, utilizing materials that are both reusable and recyclable. The company has started using bags made of certified paper to ship...

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Fashion

Cos raises money for the red cross this holiday season

Cos is giving back this holiday season. The H&M Group-owned retailer announced plans to raise funds to benefit the Red Cross Movement, which will help those in crisis globally. The retailer has specially designed recycled gift packaging to sell for the season. Half of the proceeds of this packaging will be donated to the Red Cross Disaster Fund....

Fashion

H&M Group expands Renewcell partnership to recycle textiles

The H&M Group has reached a multi-year agreement with Renewcell, an innovative Swedish textile recycling company. Renewcell will supply the retail company with thousands of tons of its pioneering virgin quality Circulose fibers, which are made from unusable textile waste. H&M first began working with Renewcell in 2012, and financed the supplier...

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People

H&M Group appoints new head of sustainability

Leyla Ertur is taking over as the H&M Group's head of sustainability, effective January 1, 2021. She will take the reins from Anna Gedda, who has led the company's work in sustainability for six years. Gedda will become the H&M Group's new head of steering and strategic planning. Ertur has been with the company since 2000. Over the past two...

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Retail

H&M launches COS, Monki, ARKET and more online in Russia

COS, Weekday, Monki, & Other Stories and ARKET are launching ecommerce stores in Russia. The H&M Group-owned brands will each become available online in Russia this fall. The five brands each launched several new ecommerce sites throughout Europe in May of this year, and have sights set on Switzerland shortly after their Russian launches. “...

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Retail

& Other Stories debuts vending machine to sell cosmetics

& Other Stories is discovering new ways to connect with consumers in a retail landscape that has been changed to accommodate social distancing measures. The H&M Group-owned brand has launched a new retail experience in Galeries Lafayette: a vending machine. The vending machine will offer four of the brand's best-loved fragrances from its bath...