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Louis Vuitton women's accessories director departs

Johnny Coca, fashion director for women’s leather goods, jewellery, sunglasses and accessories at Louis Vuitton, is parting ways with the French fashion house after five and a half years. Louis Vuitton confirmed his departure to trade magazine Women’s Wear Daily (WWD). Coca joined the brand in May 2020 following nearly five years as creative...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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