Louis Vuitton news and archive

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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Business

Louis Vuitton to open new workshop in the US, announces Bernard Arnault

Leather goods maker Louis Vuitton, flagship brand of luxury giant LVMH Moët Hennessy Louis Vuitton (LVMH), will open a new workshop in the US "to meet demand", LVMH Chief Executive Officer Bernard Arnault said on Thursday. "Louis Vuitton already had a workshop in the US when I arrived at LVMH. Given the development of the house in the US, we...

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Business

Louis Vuitton suspect in Dutch money laundering case

French luxury fashion brand Louis Vuitton is currently under suspicion in a money laundering case in the Netherlands, a development first reported by the Algemeen Dagblad (AD) based on documents from the Public Prosecution Service. Investigations suggest that money was allegedly laundered for years through Dutch branches of the brand. During...

Retail

Louis Vuitton presents "The Louis" in Shanghai

French luxury house Louis Vuitton has announced the opening of a new location in Shanghai. This location combines retail, Le Café Louis Vuitton and an exhibition on the history of Louis Vuitton. The building is shaped like a ship. It is intended as a contemporary homage to the origins of travel. This reflects Louis Vuitton's history as a maker...

Fashion |IN IMAGES

Saint Laurent takes men to the seventies; Louis Vuitton proposes eclecticism

Designer Anthony Vaccarello's seventies-inspired vision for Saint Laurent's menswear collection and the eclectic musical celebration from Louis Vuitton, under the ever-restless direction of Pharrell Williams, marked the first day of Paris Men's Fashion Week. ‘For summer 2026, Anthony Vaccarello evokes a moment suspended in time (...) where...

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Fashion

Pharrell Williams for Louis Vuitton presents a show worthy of a Hollywood production

To inaugurate its first Louis Vuitton spring summer 2024 collection, Pharrell Williams organized an event with guaranteed buzz. On Wednesday June 21, 2023, to attend the presentation of the first Louis Vuitton collection by the new, and famous, men's creative director, Pharrell Williams, guests embarked on a yacht at the level of the Quai...

Fashion

Pharrell Williams: 'lot of people died' for black culture to triumph

As he prepared the biggest fashion show of the year in Paris on Tuesday, musician-turned-designer Pharrell Williams told AFP he was conscious of the traumatic history behind black culture's ascent. "We wish that our culture and our people didn't have to suffer so hard in order to get us here," said Williams, who was set to make his debut as...

Fashion

Heir to Louis Vuitton burgled in Paris

The Paris home of an heir of the Louis Vuitton luxury empire was burgled at the weekend, sources close to the case said Monday, with thieves taking high-end watches, jewelry and bags. Benoit-Louis Vuitton, a sixth generation descendant of the fashion house's founder, lives in the swanky seventh district of the capital near the Invalides military...

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Video

Video: Louis Vuitton FW22 collection at Paris Fashion Week

In this video, French luxury fashion house Louis Vuitton has presented its FW22 collection at Paris Fashion Week (PFW). Watch the video below. Video: Louis Vuitton via YouTube Photo credit: Image via Louis Vuitton on YouTube

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Video

Video: Louis Vuitton at Paris Men's Fashion Week

In this video, French fashion house Louis Vuitton has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: Louis Vuitton via YouTube Photo credit: Image via Louis Vuitton on YouTube

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Fashion

One luxury brand dominates globally while a handful prove national favorites

It’s a small world and a new survey shows the luxury market is equally small. Louis Vuitton proves to be the most popular brand globally while Gucci fulfills the role of bridesmaid by regularly coming in second. The survey by raisin.uk calculates popularity by how many monthly searches a brand gets. But against a background of unprecedented...

Video

Video: Louis 200 x Lego

In this video, Louis Vuitton has released its Louis 200 x Lego collaboration. Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: Louis Vuitton via YouTube Photo credit: Image: Louis Vuitton via YouTube