Some luxury brands are beating Q3 exceptions
Last week LVMH set a precedent for other luxury groups when it posted double digit growth for its fashion and accessories businesses in Q3. While in the first nine months organic revenue declined by 11 percent, due to global lockdown measures and store closures, the third quarter saw a strong rebound in activity, with a growth of 12 percent....
23 Oct 2020
Iconic Australian outback boot brand RM Williams sold
RM Williams, maker of the iconic Australian outback boot, is returning to its roots after mining tycoon Andrew Forrest bought the brand from a Louis Vuitton-backed equity firm, he announced Monday. Founded in 1932 by bushman Reginald Murray Williams, the outfitter became one of Australia's best known brands, most famous for the hand-crafted...
19 Oct 2020
Fashion business boosts LVMH sales in Q3
LVMH Moët Hennessy Louis Vuitton recorded revenue of 30.3 billion euros in the first nine months of 2020, down 21 percent. On an organic basis, the company said in a statement, revenue declined 21 percent. The company added that revenue was down 7 percent in the third quarter to 12 billion euros on an organic basis, reflecting a marked...
16 Oct 2020
Top 50 luxury brands could lose 35 billion dollars of brand value from Covid-19
The world’s top luxury brands could lose up to 35 billion dollars of brand value cumulatively as a result of the devastating pandemic. The figures are reported in the latest Brand Finance Luxury & Premium 50 2020 report, which shows luxury apparel brands as the most heavily impacted from Covid-19, facing a 20 percent brand value loss. Beyond...
14 Oct 2020
PFW: Louis Vuitton closes with a political statement and genderless looks
Chanel went back to the timeless glamour of black and white Hollywood movieswhile Louis Vuitton embraced a gender neutral future on the last day of Paris fashion week Tuesday. While Chanel looked back, Nicolas Ghesquiere's Louis Vuitton could not be more resolutely now, with the opening look a sweater emblazoned with "Vote", a rallying call for...
7 Oct 2020
Audiences are watching fashion videos, as Saint Laurent racks up 43m views.
The format of digital fashion week is not without its critics, but there are successes that achieve reach and tell interesting stories. Saint Laurent, which last week unveiled a six-minute video of its men’s SS21 collection, has so far garnered 42.4 million global views and an engagement of over eight million, according to data released by the...
18 Sep 2020
Your avatar can buy and wear Gucci. But not in real life.
Your avatar can now wear Gucci. And Louis Vuitton. And a myriad of other brands. As the world of fashion, gaming and virtual reality cross over, luxury brands are designing items normally reserved for the runway and adapting them for video games. The cost of such an item is from no alternative universe, and payments are made in hard currency....
15 Sep 2020
Video: Louis Vuitton menswear SS21 presentation in Tokyo
Earlier this week Louis Vuitton debuted it's Spring/Summer 2021 menswear collection in a 28-minute film shot in Tokyo. Designed and directed (along with Takashi Miike) by Virgil Abloh, the video and collection features his signature bright colors, streetwear-inspired suits, and bold patterns. Source: Louis Vuitton via YouTube
4 Sep 2020
Video: Ms. Lauryn Hill sings original set for Louis Vuitton's SS21 men's
Iconic American singer Ms. Lauryn Hill released an original recording for Louis Vuitton's men's Spring/Summer 2021 show in Shanghai. The presentation, which took place earlier this month, designed by Virgil Abloh was inspired by wonder, imagination and childlike joy. Hill took these inspirations into account when creating these songs shared in...
26 Aug 2020
Video: Why fashion should be genderless
The Australian actor Cody Fern sits down for a conversation with Louis Vuitton to discuss why fashion shouldn't be defined by gender. Preparing to attend the fashion house's Autumn/Winter 2020/21 womenswear show, Fern models a selection of pieces and looks designed by Nicolas Ghesquière. ''When you look at the clothes that Nicolas Ghesquière...
21 Aug 2020
Louis Vuitton men's show sets livestream record
When Louis Vuitton and their menswear director Virgil Abloh announced that they'd be taking a more seasonless approach to collections, the decision was seen as revolutionary. The LVMH-owned luxury brand, which is one of the most googled fashion brands in the world, decided to take its show on the road to Shanghai for their latest menswear...
7 Aug 2020
Video: The Louis Vuitton cruise 2021 film "Game On"
Louis Vuitton presented it's Cruise 2021 collection in the form of a minute-long film titled "Game On". Shot in his Louis Vuitton studio in Paris, designer Nicolas Ghesquière uses the colorful and emotional collection along with the film's playful direction to assert that fashion is a game. Source: Louis Vuitton, via YouTube
28 Jul 2020