Louis Vuitton unveils new kits for Real Madrid

Madrid – French fashion house Louis Vuitton, the flagship brand of the French multinational luxury goods holding company LVMH, has marked the second year of its collaboration with Real Madrid. The brand has updated its kits with a new collection of garments and accessories. These pieces are now part of the official formal and travel attire that the players of Real Madrid's main sports teams will wear this season.

This “renewal” of Real Madrid's official attire is part of the strategic partnership agreement announced by the Spanish club and the French fashion house in mid-June 2025. Under this agreement, Louis Vuitton became its “official tailor”. The house was tasked with designing and creating the formal and travel attire for the players of Real Madrid's men's and women's football teams, as well as the men's basketball team. For these duties, they created an initial complete collection of clothing and accessories, which the three teams wore throughout the past 2025/2026 match season.

Presented at the time as a multi-year collaboration agreement, with no public date set for its potential renewal or termination, Louis Vuitton has now entered its second year as the “tailors” for Real Madrid's sports teams. The brand has celebrated this second chapter of the partnership by updating the kits designed for last season, modifying them and incorporating new clothing and accessory designs. These exclusive pieces, like all items from this collaboration, are not available for sale. Louis Vuitton notes, however, that the brand's designs that inspired the pieces for the Real Madrid players can be purchased. The brand emphasises that through this partnership with the club, it continues to strengthen its connections with the world of sport, investing in entities and competitions whose relevance transcends the purely sporting sphere.

“As a partner of the greatest sporting events of our era, from the Paris 2024 Olympic and Paralympic Games to the FIFA World Cup 2026 and the Formula 1 World Championship, Louis Vuitton is consolidating its place in the world of elite sport,” states the management of the French luxury firm. The brand has particularly claimed this position for itself through the design of the “unique trophy trunks that accompany the most coveted awards in each discipline,” and since 2025, also through its partnership with the Spanish club. “By joining forces with Real Madrid,” they add, Louis Vuitton “becomes part of the legacy of the most successful club in football history, which has brought together exceptional talent under its colours since 1902.” “For more than a century,” they remark, “Real Madrid's relentless pursuit of excellence has been reflected in its exceptional track record, which has forged its international reputation and elevated the club to the status of a global icon.”

New garments and accessories

The new formal and travel attire for the Real Madrid teams for the 2026/2027 season are built upon the foundation of the kits designed by Louis Vuitton for the past 2025/2026 season. This approach highlights the timeless nature of the French house's fashion and accessories. This quality of timelessness has been enhanced by modifying some of the original pieces and incorporating new clothing and accessory designs. This combination of “old” and “new” also praises Louis Vuitton as a house that guarantees a ‘savoir-faire’ transmitted to all its designs. This serves as an exceptional link between them, allowing for their use and combination beyond the constraints of time.

Regarding how this has been translated into the attire for the 2026/2027 season, starting with the formal wear, the team players will continue to wear the same tailored suit as in the previous season. It is now complemented by a new blue shirt with white and blue stripes and a new beige polo shirt. The look is completed, also as a new addition, with a cashmere coat from Louis Vuitton's permanent collection, which features a removable scarf decorated with the French house’s “monogram” motif. This key piece of the new formal attire is also adorned with a series of unique elements, such as a leather patch with the LV signature on the outer pocket; an embroidered Real Madrid crest on the front; and on the inside, decorative “monogram” elements, a custom label with Real Madrid and Louis Vuitton branding, and each player's initials.

As for the formal travel attire, it is updated with a new reversible nylon jacket, with one plain side and the other decorated with Louis Vuitton's characteristic “monogram” motif. This piece has more relaxed lines but is decorated with the same decorative elements as the tailored coat, featuring a leather detail on the pocket, the embroidered Real Madrid crest, and a custom label with Real Madrid and Louis Vuitton branding. The travel attire is completed with a new navy blue sweater with the word “Vuitton” embroidered in leather on the chest and the Real Madrid crest embroidered on the back; the new beige polo shirt, which replaces last season's navy blue model; and a new collection of accessories. Highlights from these pieces include the reversible LV Dimension and Frog belts by Louis Vuitton, and a new navy blue cap with the embroidered Louis Vuitton “LV” logo.

“Designed especially for the club's players and representatives by the Louis Vuitton men's studio, under the creative direction of Pharrell Williams, the formal and travel attire reflect the art of tailoring and precision in execution characteristic of the ‘maison’,” the French fashion house emphasised. These codes have been translated into this season's kits, a proposal “inspired by the Louis Vuitton Trunk collection launched in February 2026,” with “key pieces that perfectly combine new additions with existing designs, creating a renewed and coherent collection,” while its “leather goods join the celebrations for the 130th anniversary of the Monogram motif.”