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Barbie x Yoon Ahn: The business behind a billion-dollar icon

The new Barbie, a result of the collaboration between Mattel Creations and Yoon Ahn, creator of the brand Ambush, will be available from 4 September, 2026. Beyond being a collector's item, this edition illustrates Mattel's strategy to refresh Barbie's image and broaden the audience for its power brand. Yoon Ahn was a finalist for the 2017 LVMH...

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Culture

In pictures: Barbie gets more inclusive

60 years old and no sign of slowing down; on the contrary, the older Barbie gets, the queen of the dolls, the more adventurous she becomes. In her 61st year, not only Barbie but also her faithful companion Ken focus more on diversity and inclusivity: For him, this means a man bun, cornrows and freckles; for her, 9 body types, 35 skin tones and...

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