MCM news and archive

MCM launches gender-neutral lounge and sleepwear collection

Luxury lifestyle and accessories brand MCM has expanded into leisurewear for those at-home moments with its first-ever Lounge & Sleepwear collection. According to an announcement from the company, the collection is rooted in “the brand’s travel heritage and interpreted for the modern nomad.” With comfort at its focus—and the bold, colorful...

Fashion

MCM expands to clothing with gender-neutral underwear

German leather goods brand MCM is moving further into the fashion industry with the addition of gender-neutral underwear and loungewear, which will also be the brand’s first foray into ethically and sustainably produced clothing. The Korean-owned European brand—which is led by creative director Dirk Schönberger will be launching its debut...

Business

Inter Parfums licensed to create MCM fragrances until 2030

German luxury fashion house MCM has licensed Inter Parfums, Inc. to create, develop and distribute fragrances under its label for the next ten, possibly 14 years. The two parties have announced a ten-year licensing agreement, which includes a four-year automatic renewal option, that could potentially extend the license through December 31, 2034....

Culture

MCM premieres hip hop fashion documentary

Luxury lifestyle and accessories brand, MCM, has premiered its The Remix: Hip Hop x Fashion documentary at the Tribeca Film Festival, which pays homage to the evolution of hip hop and fashion. The film, created in partnership with Tribeca Studios, traces the origins of “fearless, full-colour hip hop style and explores the women and male allies...

Retail

Shopping in an art gallery: MCM's new store concept in Berlin

IN PICTURES The fashion label MCM opened its new store concept '1976 Berlin' on Friday in the German capital. Further stores will follow worldwide: a store in Tokyo's Ginza district has already been planned for spring. The new shop in Berlin's Torstrasse 74 seeks to offer an artistic and sophisticated shopping experience. The former garage...

PeopleFeatured

MCM lands another ex-Adidas designer revealing a pattern

Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnoticed: collaborations with Raf Simons, Rick Owens and Kanye West and the revival of the Stan Smith sneaker can all be attributed to Schönberger. That is why the designer, born in 1966 in...