Millennials news and archive

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...

Video

Video: Meet the millennial disrupting sneakerhead culture

Sophia Altholz, founder and creator of SophDawg, always thought of herself as a doodler and drawer. She took this hobby and turned it into a passion. Using a questionnaire to learn more about a customer, she creates custom sneakers with colorful characters and designs. Source: Insider, YouTube.

FairsFeatured

China’s fashion industry struggles to target millennial shoppers

Shanghai - While China is on course to surpass the US as the world’s biggest clothing market this year, the future of the country’s fashion industry is still uncertain. Chinese fashion companies have yet to figure out how to appeal to millennials and succeeding generations as labor costs increase the pressure to automise production and adjust...

Video

Video: Why Millennials Love Gucci

Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything...

Fashion Featured

Wake up call: Millennials are not the only consumer

It’s a message arriving from sources as varied as Stylus, whose recent Decoded Futures summit in New York questioned our obsession with that most cash-poor demographic, to the United Nations which released a report this year stating that the population of all countries is expected to rise over the coming two decades. But still it’s a message...

RetailFeatured

Millennials willing to spend more on luxury, Gucci & Louis Vuitton most popular brands

Consumers born between 1981 and 1997, also known as the Millennial generation, are feeling positive about their personal finances. Consequently, they are planning on spending more on luxury. That’s according to a survey with over 3,000 respondents from the US, France, Italy and China, conducted by investment bank and financial services company...

Fashion Featured

Tips, tricks, and advice on making it in the fashion industry

The fashion industry is changing so rapidly that it may feel overwhelming for newcomers in the field to stay up to date. This is why FashionUnited has compiled a series of articles with expert advice, tips and information on staying relevant in the fashion world. Whether you're student, job applicant or a business owner, these articles may help...

Fashion Featured

How frequent travel is changing the fashion industry

Traveling is more affordable than ever, thanks to the rise of low-cost airlines and alternative accommodation options such as boutique hostels, house swapping and Airbnb. Millennials, who are known to be focused on personal experiences, travel more than any other previous generation, according to Nielsen’s “Young and ready to travel (and shop)”...

Fashion

In Pictures: Aéropostale debuts all new jean fits

Aéropostale, the specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old women and men, has debut its new range of jeans fits as part of its largest jean offering to date. The new collection of jeans introduces three new fits: the Norma jean, a super high rise fit inspired by Marilyn Monroe; the Flex Effect, a 4-way...

Fashion |IN DEPTH Featured

What fashion companies do wrong when targeting over-50s

The population is aging -- and not just in Western countries. According to the UN’s most recent report on ageing, all countries in the world are expected to see the average age of their populations rise in the coming two decades. In the UK, citizens aged 50 to 59 already form the largest age group, according to the official estimates from 2016....

BusinessFeatured

What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist today: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...

Fashion

Victoria's Secret puts Selfies in the spotlight with new campaign

London - Lingerie giant Use this code: Victoria's Secret has launched a new campaign which brings together two of their target audience main interests: selfies and discounts through a channel they are well versed in: social media. The new marketing campaign, developed to help promote Victoria's Secret new fragrance line named 'Tease,' invites...