New Balance news and archive

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...

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New Balance appoints senior vice president of EMEA

US sportswear brand New Balance has appointed Mathias Boenke as its new senior vice president of Europe, the Middle East and Africa (EMEA). Boenke will return to the Boston-based brand in June having previously served as country manager for New Balance Germany between 2001 and 2006. He joins from Intersport where he served as chief operating...

Fashion

Casablanca and New Balance launches new 237 red monogram edition

Après-sport fashion house Casablanca and New Balance Athletics have collaborated to launch the 327 and 237 red monogram editions. This is the second launch between the two brands with the new style 237 that encompasses a wedged heel, suede, mesh, and nylon upper, and Casablanca’s signature monogram design. New Balance top brand ambassador and...

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Fashion

New Balance and Jaden Smith launch recycled sneaker

Sportswear brand New Balance has linked with artist Jaden Smith to debut a unique sneaker crafted with recycled and surplus materials. The Vision Racer ReWorked sneaker features Spinnex fiber, made with at least 30 percent textile waste cut-offs from factories. The shoe features 16 percent recycled polyester and 10 percent spandex. “In our...

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New Balance appoints Teddy Santis as creative director

Global sneaker and apparel retailer New Balance has announced Teddy Santis as the creative director for New Balance Made in the USA. Santis is the founder of New York-based fashion label Aimé Leon Dore and becomes the latest high-profile designer to take on a long-term position with a sneaker brand. Santis’ first collection as creative director...

Fashion

New Balance announces collaboration with Stone Island

New Balance has confirmed a long-term partnership with Italian apparel brand Stone Island, with the first collaborative products set to be released later this year. Described as a collaboration between “two cultures of innovators” the American label said both brands shared “similar values of research and functionality in their respective areas...

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Megatrend: Consumer Lifestyle Shift to Urban Outdoorsmen

Of the many trends accelerated by the COVID-19 pandemic in the US and Europe, the sharp increase in city-dwellers seeking outdoor experiences presents a notable opportunity for brands. As urban and outdoor lifestyles coalesce, young urban consumers now seek to integrate a growing interest in outdoor activities with their city lifestyles for a...

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Business

StockX reports soaring sales amid pandemic

StockX has revealed that May and June were the two biggest buyer months in the company's history, with sales soaring despite industry-wide challenges caused by the Covid-19 pandemic. In fact, excluding promos and holidays, the online resale marketplace recorded 18 of its top 20 sales days in Q2 2020, it revealed in its mid-year report. The...

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NEW LAUNCH DATE - Casablanca x New Balance - 18th April 2020

--Casablanca and New Balance team up to debut the new 327 silhouette on April 18th, 2020— For Immediate Release, April 3rd 2020 - Due to the current global climate the launch of Casablanca x New Balance 327 has been postponed to a new, online only date of April 18th, to ensure the safest and most responsible delivery. About the Collaboration New...

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Fashion

Casablanca x New Balance

Sportswear brand New Balance has teamed up with luxury men’s apres sport fashion house, Casablanca to debut the new 327 silhouette. Casablanca has brought its “luxury-meets-sport design philosophy” to the new sneaker, inspired by New Balance’s archive of 70’s runners, as well as pulling inspiration from Casablanca founder and creative director,...

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Fashion

StockX reveals most popular sneakers of 2019 after surpassing 1 billion dollars in GMV

StockX, the “fashion stock market” recently valued at 1 billion US dollars, has announced it surpassed 1 billion US dollars in gross merchandise value (GMV) in 2019, having grown its global buyer and seller registrations by more than 100 percent. These results reflect the company’s efforts to diversify its product categories and grow its...

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Fashion

The sneakers that will dominate 2020

2019 was a big year for sneakers, according to Statista, with a billion pairs of athletic sneakers sold, and the global sneaker resale market hit an estimated 6 billion US dollars, and Detroit-based StockX, the world’s first ‘stock market of things’, has shared the big winners of last year, as well as what is going to big in 2020, including the...