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Heron Preston buys back rights to own brand from New Guards Group

Fashion designer Heron Preston has announced that he has regained full and exclusive rights to his brand. He repurchased these rights from New Guards Group (NGG), the fashion holding company owned by Farfetch. In an interview with The Business of Fashion, Preston shared: "I have been through hell to protect what I have built. I fought for my...

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Business

Why Farfetch bought Off-White parent company New Guards Group

The Milan-based New Guards Group, parent company to a portfolio of much-hyped streetwear brands including Off-White, Palm Angels and Marcelo Burton County of Milan, has a new owner: Farfetch. The news came as the British and Portuguese-based retail marketplace announced its second quarter results this week. New Guards, which was founded in 2015...

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