New Guards Group news and archive

Could Off-White be the next billion dollar brand?

Off-White has lofty ambitions, aiming to reach one billon euros in revenue over the next 5 to 10 years. The statement was made by Andrea Grilli, CEO of Off-White parent company New Guards Group, during the brand’s Milan presentation on Tuesday. Growth would be achieved through collaborations and partnerships, new products and a powerful digital...

People

Cristiano Fagnani joins New Guards Group as chief marketing officer

The New Guards Group, owned by British online fashion retailer Farfetch, has appointed Cristiano Fagnani as its first chief marketing officer, calling it “an important step toward the group's new structure aimed at additional opportunities and continued growth”. Fagnani is an industry veteran with more than 20 years experience at Nike where he...

Retail

Opening Ceremony to close all its stores

Following its acquisition by Farfetch-owned New Guards Group, which also owns Off-White, Heron Preston and other streetwear brands, Opening Ceremony announced it will be closing all of its stores around the world. “It’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020”,...

Business

Farfetch acquires Opening Ceremony

Opening Ceremony—the American multi-brand retailer known for its curation of unique, downtown style—has been acquired by the Farfetch-owned platform New Guards Group, which is also behind notable streetwear brands Off-White and Palm Angels. Terms of the deal were not disclosed. According to Business of Fashion, who first reported the news, New...

Featured

Business

Why Farfetch bought Off-White parent company New Guards Group

The Milan-based New Guards Group, parent company to a portfolio of much-hyped streetwear brands including Off-White, Palm Angels and Marcelo Burton County of Milan, has a new owner: Farfetch. The news came as the British and Portuguese-based retail marketplace announced its second quarter results this week. New Guards, which was founded in 2015...