Snapchat announces AR try-on and social shopping features
Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...
21 May 2021
Video: Prada presents 'The Galleria' campaign with model Hunter Schafer
In this video, Italian luxury fashion house Prada has presented its newly imagined Prada Galleria handbag campaign entitled 'The Galleria'. The campaign was made by filmmaker Xavier Dolan along with creative director Ferdinando Verderi and model Hunter Schafer. Watch the video below. Video: Prada via YouTube Photo credit: Prada, Facebook
18 May 2021
Prada Group to “deepen” its commitment to diversity, equity and inclusion
The Prada Group has announced a series of talent and educational initiatives aimed at intensifying its commitment to diversity, equity and inclusion within the company and the fashion industry as a whole. Prada said that it is committing “substantial” investment to increase representation within the industry, starting with internship and...
17 May 2021
Prada launches first campaign for Galleria handbag
Prada is poised to make the Galleria bag one of 2021’s It bags of the year. The brand has launched a campaign dedicated solely to the bag, which was first conceived in 2007, but is now getting some tender love, care, and star attention. Lorenzo Bertelli, Prada Group’s head of marketing and corporate social responsibility, told WWD that one of...
10 May 2021
LVMH, Prada and Cartier join forces to form blockchain consortium
Fashion conglomerate LVMH is joining forces with the Prada Group and Cartier, part of Richemont, to form the Aura Blockchain Consortium to address the “shared challenges” of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The move marks the first global blockchain consortium dedicated to the luxury...
20 Apr 2021
A Valentino factory is ravaged by flames, destroying 38,000 pairs of shoes
A shoe factory operated by Valentino was ravaged by fire, with an estimated 38,000 pairs of shoes destroyed in its high-end manufacturing plant in Italy. Valentino’s Tuscany factory was demolished in flames earlier this month, with 90 percent of the site burned down. The factory, which employed 160 workers, handcrafted 1,300 shoes per day. The...
12 Apr 2021
Will demand for It Bags make a return post pandemic?
Sales of handbags saw a sharp decline during the pandemic when stuck at home consumers found expensive bags to be a non-necessity. Despite surging numbers in the resale market for pre-owned luxury, the lifestyle changes brought on by Covid-19 dampened interest in this once booming category. As occasionwear slowly makes its way back to the winter...
19 Mar 2021
Video: Prada FW21 collection at MFW
In this video, Italian fashion house Prada has presented its FW21 womenswear collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view theFashionUnited Marketplace. Video: Prada via YouTube Photo credit: Milano Fashion Week
2 Mar 2021
Prada completes Ocean Beyond education programme with Unesco and schools
A year ago, Italian luxury fashion house Prada teamed up with Unesco’s Intergovernmental Oceanographic Commission (IOC) for the educational programmeSea Beyond, a tailor-made pilot project for secondary schools around the world to raise awareness on ocean preservation and sustainability. The two partners have now announced the completion of the...
16 Feb 2021
Fall Winter 2021-22 Men’s Catwalk Themes Directions
Trendstop brings FashionUnited readers the influential themes emerging from the Men’s Milan and Paris collections during Fashion Month. Building on overarching trends that first emerged in FW21, the Fall Winter season sees themes of nostalgia and heritage come to fruition. As we head into a transition period, designers are mindful of balancing...
5 Feb 2021
The top five menswear looks of FW21
The fall menswear digital runway shows and formats have come to an end and FashionUnited dissects five key looks for the upcoming season. The Statement knit Bold colours and interesting patterns are essential to statement knitwear, and was embraced by several designers for their FW21 collections. Those who delivered exciting novelty to the...
27 Jan 2021
Highlights: Milan fashion week men's AW21
Despite the ongoing lockdowns, the Men’s edition of Milan Fashion Week returned with a mix of physical shows and digitally presented collections. Designers have rapidly adapted to new formats, bringing collections inspired by changing lifestyles of their consumers. Fendi Indoor dressing, sleepwear inspirations and comfort loungewear styles were...
22 Jan 2021