Prada delivers resilient nine-month results with net revenues of 4.54 billion euros

Prada SpA recorded net revenues of 4.54 billion euros (5.08 billion dollars), up 15 percent year-over-year (+4 percent organic), in the first nine months of 2026. Retail sales amounted to 3.93 billion euros, up 11 percent YoY (+2 percent organic).

“Prada delivered a solid performance, with retail sales up 2 percent over the period and a positive Q3 at +1 percent. Miu Miu closed the period with retail sales at +1 percent, against a comparison base of +41 percent in the nine months of 2025; excluding the impact of the Middle East, Q3 was substantially stable,” a statement read.

Americas record highest regional growth in third quarter

In the third quarter, the Americas confirmed their position as the fastest-growing region YoY. Asia-Pacific and Japan showed a stable performance, while Europe was less dynamic in line with previous quarters. The Middle East showed sequential improvement, while continuing to weigh on performance, particularly for Miu Miu.

Versace contributed net revenues of 441 million euros in the first nine months of the year.

“The macroeconomic environment remains complex and volatile, requiring focus, agility and rigour in execution. Creativity, product excellence and industrial know-how continue to represent the core pillars of our strategy,” emphasised Patrizio Bertelli, chairman and executive director of the Prada Group.

Piancastagnaio factory recently opened in Tuscany

“The recent opening of the Piancastagnaio factory in Tuscany, a new hub dedicated to leather goods, reaffirms the group's industrial vision based on respect for the local area and the quality of the working environment. Confident in our ability to navigate industry turbulence and tackle future challenges, we will continue to invest with a long-term perspective, remaining true to our identity and enhancing the strengths of our organisation,” added Bertelli.

“In a particularly challenging third quarter for the sector, the group demonstrated resilience, supported by brand desirability and effective retail execution. Prada closed the nine months and the quarter in positive territory, driven by its creative dynamism and an ongoing dialogue with contemporary culture. The new Prada Galleria project has created a unique destination, establishing an immersive dialogue between heritage and the future in the place where the brand's story began,” added Andrea Guerra, chief executive officer of the group.

Guerra (CEO): at Versace focus remains on strategic priorities ahead of 2027 creative debut

“At Versace, the focus remains centred on strategic priorities ahead of the creative debut scheduled for 2027 (Pieter Mulier has been chief creative officer since July 1, 2026). Looking to the coming months, we will continue to invest in our brands, preserving credibility and authenticity with discipline and ambition,” Guerra also noted.

Looking at individual channels, retail recorded growth of 11 percent YoY and +2 percent organic (compared with +9 percent in the nine months of 2025). Performance remained stable in the third quarter, demonstrating solid resilience against a comparison base of +8 percent in the third quarter of 2025 and a more challenging environment, supported by brand desirability and effective retail execution.

Prada's retail sales grew by 2 percent over the nine months and +1 percent in the third quarter, supported by a positive performance in the Americas and Asia-Pacific, including China, as well as substantially stable trends in Europe and Japan.

Miu Miu closes nine months with retail sales at +1 percent

Miu Miu closed the nine months with retail sales at +1 percent, and -3 percent in the third quarter, against challenging comparison bases (+41 percent in the nine months of 2025 and +29 percent in the third quarter of 2025) and a less favourable geographical mix in the current environment.

“The SS27 fashion show reinterpreted elements of beauty and elegance applied to the everyday wardrobe and presented iconic footwear and denim collaborations. The brand also enriched its total-look offering, supporting its visibility with travelling pop-ups through the new Miu Miu Vinyl Club format. With the opening of the Miu Miu Shanghai IFC Lounge, a one-of-a-kind space offering an intimate, immersive and personalised retail experience, the brand has further strengthened its bond with its clients,” management stated in the note.

Europe grows 5 percent over nine months

Finally, regarding geographical regions, Asia-Pacific delivered a solid performance with growth of 12 percent over the period and +5 percent organic, supported by effective retail execution. Performance remained stable in the third quarter despite weak footfall in China, which was offset by positive trends in other areas including South Korea, Hong Kong and Macau.

Market conditions remained unchanged in Europe, which grew by 5 percent over the nine months (-3 percent organic), with the third quarter substantially in line with the previous one.

The Americas maintained a strong growth trajectory at +33 percent (+13 percent organic), driven by robust domestic demand. The trend remained very solid in the third quarter, despite facing a high comparison base.

Japan was positive over the nine months, growing by 5 percent (+2 percent organic), supported by stable local consumption. The third quarter saw a sequential moderation against tougher comparison bases. The Middle East recorded a 23 percent decline over the period (-23 percent organic) in an environment that remains complex. The trend improved on a quarterly basis, supported by local clientele.