Hyve Group postpones fairs until 2021, launches digital forum
Hyve Group has postponed this year's editions of Pure London, Pure Origin, Scoop and Jacket Required until February 2021 due to the global impact of Covid-19. Its shows will return to London on 14 - 16 February 2021 for the AW21/22 season. The group has also announced the launch of a new virtual forum exclusively for its fashion community....
25 Jun 2020
Pure London organiser Hyve Group mulls equity fundraise
Hyve Group, the organiser of leading British fashion fairs Pure London, Moda and Jacket Required, has confirmed that it is considering an equity fundraise to mitigate the impact of Covid-19 on the business. The company said it was continuing “to take decisive action and is reviewing all options to secure the group's long-term financial position”...
14 Apr 2020
Four macro trends driving AW20 womenswear
UK fashion tradeshow Pure London wrapped up its AW20 edition on Tuesday, closing an event which saw visitors from over 80 countries and more than 1,300 fashion collections coming together under one roof at Olympia London. At the fair, visitors also got to see a presentation by Jane Kellock, founder and creative director at fashion forecasting...
14 Feb 2020
Pure London: Business as usual despite Storm Ciara and Brexit woes
London- UK fashion trade show Pure London had a bumpy start on Sunday, with Storm Ciara battering the UK and resulting in much of the country’s transport services being temporarily closed. But despite the setback and a quiet first day, the fair, which took place between 9 - 11 February at Olympia London, celebrated a generally upbeat AW20...
12 Feb 2020
Pure London: Zandra Rhodes talks 50 years of fashion
British designer Zandra Rhodes was the keynote speaker at UK fashion trade fair Pure London on Sunday evening, where she spoke about her illustrious career, how she keeps finding new inspiration after 50 years of designing, and the celebrities she’d like to dress. Having just celebrated her own Jubilee in fashion, Rhodes spoke about her journey...
10 Feb 2020
ITE Group (Pure London) rebrands to Hyve Group
ITE Group, the company behind fashion trade shows Pure London, Jaquet Required, Moda and Scoop is changing its name to Hyve Group plc. Mark Shashoua, CEO of the company, explained the change in a statement. “We have transformed the group into a next generation global events business, and our new name is a better reflection of who we are now and...
25 Sep 2019
That's a wrap for Pure London: Highlights from the SS20 edition
London - Leading British fashion trade fair Pure London was back this week, with over 800 brands spanning womenswear, menswear, childrenswear, footwear and accessories descending on the UK capital to showcase their latest collections. As expected, the womenswear section, occupying the main hall of London Olympia where the event is held, saw the...
25 Jul 2019
Savile Row designer Patrick Grant on embracing slow and local fashion
London - “Fashion is on such a messily over-consumptive model that we have sort of lost the joy of it, and we have to collectively find a way to bring the joy back,” said British fashion designer and owner of Savile Row tailor Norton & Sons, Patrick Grant, during his keynote talk at Pure London on Sunday. In front of a crowd of industry...
22 Jul 2019
Pure Origin to launch ‘Country Focus’ with a spotlight on Italy
Pure Origin, the section of Pure London dedicated to fashion sourcing and manufacturing, will be launching a new ‘country focus’ this year, which will shine a spotlight on design and craftsmanship from different countries each season. The new feature will be kicking off with Italy, and will showcase some of the best of Italian fashion with...
3 Dec 2018
Video: Pure London - A walk-through the trade fair floor
Summer Spring 2019 edition of Pure London through the eyes of FashionUntied correspondent Isabella Griffiths. Source: FashionUnited TV, YouTube.
25 Jul 2018
Video: Pure London SS19 Highlights
Pure London SS19 Highlights, July 2018. Source: Pure London, YouTube.
23 Jul 2018
Video: Pure London launches Power of One
Through the launch of our campaign the Power of One, Pure London sets to drive small individual yet powerful steps towards a sustainable future, doing so by giving others the power to speak up and to focus on long term changes in the fashion industry. Source: Pure London, YouTube.
30 May 2018