Reebok news and archive

ABG refutes claims of selling Reebok to Anta Sports

Authentic Brands Group (ABG) has dismissed rumours of a potential sale of its Reebok brand to the Chinese company Anta Sports. According to an internal memo obtained by Footwear News, ABG has no intentions of divesting the brand. The memo states, “Authentic has no plans to divest Reebok - not now, not ever,” and affirms the company's commitment...

FeaturedMember

Fashion |In Pictures

Reebok unveils collaboration with Daniel Moon

Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...

FeaturedMember

Fashion

Reebok unveils first look at Kerby Jean-Raymond’s brand direction

Sportswear brand Reebok has teased the first look at the refreshed brand creative director under Kerby Jean-Raymond with a new film. The Pyer Moss designer was named vice president of creative direction for Reebok in September 2020 and has been providing creative leadership across all design disciplines, explained the sport’s brand. One of his...

FeaturedMember

Business

Adidas' sale of Reebok could fetch 1 billion dollars

As Adidas’ sale of Reebok enters its operational phase, the German sportswear giant could net just one billion dollars according to some estimates. That is almost 3 billion dollars less that its acquisition price in 2005, when it was purchased for 3.8 billion dollars. According to sources cited by Reuters, Adidas is ready to begin considering...

Featured

Fashion

Reebok unveils apparel collection with Cardi B

Sportswear brand Reebok has teamed up with Cardi B to launch its first-ever apparel collection with the rapper. The Grammy-winning rapper unveiled her ‘Summertime Fine’ collection with the brand this week and shared that it draws inspiration from 90s fashion and her summer memories at Coney Island. Launching on April 23, the apparel collection...

FeaturedMember

Business

Adidas Q4 sales up, sees strong recovery in 2021

In the fourth quarter, Adidas recorded sales growth of 1 percent on a currency-neutral, while sales were down 5 percent to 5.548 billion euros in euro terms. The company witnessed e-commerce growth of 43 percent. The company added that strong sell-through of the company’s products is also reflected in the growth of 14 percent in its...

People

Reebok taps New Balance vet Portia Blunt as vice president of apparel

Reebok has named Portia Blunt as its new vice president of apparel. In her new position, Blunt will lead the global apparel team and “drive product excellence” across all apparel product categories. She will report to Reebok’s senior vice president of global product, Todd Krinsky. Blunt is no stranger to the sportswear industry. She joins from...

Member

Business

Adidas begins formal sell process for Reebok brand

As part of the development of its new five-year strategy, Adidas begin a formal process aimed at divesting Reebok. Going forward, the company said that it intends to focus its efforts on further strengthening the leading position of the Adidas brand in the global sporting goods market. “The long-term growth opportunities in our industry are...

Member

Business

Is Adidas looking to offload Reebok?

When Adidas AG agreed to buy Reebok for 3.1 billion euros in 2006 it was to improve its position to challenge Nike, the world’s biggest sportswear brand. By acquiring Reebok, Adidas closed the gap to a “manageable” two billion euros. But Reebok hasn’t fended Nike off and Adidas is thought to be exploring an imminent sale. According to Bloomberg...

FeaturedMember

Business

Adidas posts fall in Q3 revenue and profit, reveals cautious outlook

Adidas said that the company recorded a strong sequential revenue improvement in the third quarter as more than 90 percent of the company’s own-retail stores were operational, most of which had been closed for several weeks during the second quarter. The company’s overall direct-to-consumer business grew 13 percent in currency-neutral terms and...

Member

Business

Adidas reportedly mulling sale of Reebok as early as March

German sportswear giant Adidas is reportedly mulling a sale of Reebok and could be looking to offload it as early as March 2021. Chinese sportswear giant Anta Sports and VF Corp, the US company behind brands Vans, The North Face and Timberland, could be among interested bidders, according to German business publication Manager-Magazine, though...

Member

Fashion

Reebok launches first plant-based running sneaker

Reebok has launched its first plant-based running sneaker, the Forever Floatride Grow. The sustainable runner received a 59 percent United States Department of Agriculture (USDA) certificate on its bio-based content. The sustainable shoe is made with bloom algae for the sock liner, castor bean oil for the cushioning, eucalyptus bark for the mesh...