Adidas Q4 sales up, sees strong recovery in 2021

In the fourth quarter, Adidas recorded sales growth of 1 percent on a currency-neutral, while sales were down 5 percent to 5.548 billion euros in euro terms. The company witnessed e-commerce growth of 43 percent. The company added that strong sell-through of the company’s products is also reflected in the growth of 14 percent in its direct-to-consumer business during the quarter.