Shapewear news and archive

Kim Kardashian’s Skims Solutionwear launches online

After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...

Fashion

Kim Kardashian announces new brand name for her shapewear line

Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a...

Fashion

Kim Kardashian to launch a new shapewear line

From fashion influencer to apparel entrepreneur, Kim Kardashian has announced the creation of a shapewear brand called Kimono. Kimono has been in development for about a year and will officially launch next month. People Magazine reported that the line will include bikini briefs, thongs, bras, waist trainers, body suits and thermal leggings,...

Fashion Featured

Heist unveils new innovative shapewear

London - Heist, the British brand that has shaken up the hosiery market with its “no digging in, sagging or restriction of movement” tights, has now unveiled its new innovative shapewear garment, The Outer Body. The new product launch follows the appointment of Fiona Fairhurst, the inventor of the revolutionary, multi-gold-medal-winning FastSkin...