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Fashion Featured

3 Trends to expect in 2023 directly influenced by the evolving world around us

In the aftermath of the pandemic, and among a slew of other natural disasters, the world is rapidly waking up to the need to adapt and adjust in order to continue persevering. Not only that, but a shift can also be seen in consumer sentiments, in behavioural adaptations that will slowly be mirrored throughout the fashion industry as a whole....

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Fashion

Puma launches sustainable yoga collection with Cara Delevingne

Sportswear brand Puma has teamed up with model Cara Delevingne on a yoga collection made with more sustainable materials. The ‘Exhale’ yoga collection features tops, tights and jackets, all made with sustainable materials such as recycled or certified cotton and polyester. The move is part of Puma’s pledge to make nine out of ten products with...

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Fashion

​​SS24 ISPO Textrends’ Color Palettes for Athleticwear

According to ISPO, for Spring/Summer 2024, the activewear industry takes on a surge in sustainability: "A rapid response is required to maintain our commitment to climate change and a reduction in waste and resources. (However) this seismic shift can't come at the expense of creativity and performance". The Core Palette Image: Courtesy ISPO...

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Fashion Featured

Zara Woman launches collection for “outdoor” activities

Zara, the main chain of Spanish fashion giant Inditex strengthens its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. A collection targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing. With the aim of...

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Fashion

Ivy Park hints at new cowboy-themed collection

Beyoncé’s new Ivy Park line will be going down the wild west route for its upcoming collection. The brand, once again collaborating with Adidas, began hinting at the cowboy theme through its Instagram, posting imagery of all-denim looks and the usual sportswear pieces. The campaign will centre specifically around Black cowboy and rodeo culture,...

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BusinessFeatured

Prevayl secures funding to grow tech-based luxe sportswear offering

Manchester-based Prevayl, a ‘luxe smart’ sportswear start-up, has secured 7.5 million pounds to help it “take wearable health technology to new heights”. Prevayl describes itself as a cutting-edge sports performance brand looking to empower consumers with their own biometric data by bringing together a “premium, discreet aesthetic with a...

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Fashion Featured

Adidas unveils low-carbon shoe collaboration with Allbirds

Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint - a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a...

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Business

Fashion Friday: Athleisure and Sportswear Trends in North America

This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the...

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Podcast

Podcast: Athleisure and Sportswear Trends in North America

Increased time spent at home amid lockdowns and other restrictions led consumers to dress completely differently. While working, learning and socialising all from their own homes, consumers increasingly chose casual and comfortable clothing like loungewear and other sportswear items over more formal or trend-driven products. Image: Pexels

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Fashion

2XU founder launches high-performance sportswear brand Pressio

Pressio, a new high-performance compression sportswear brand, has launched in the UK, debuting via Selfridges, Flannels, Browns, and its website. The sporting apparel brand is based on the pillars of performance, sustainability, and ethics by partnering with recycled yarn manufacturers to ensure every yarn selection, knitting technique, dying,...

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Fashion Featured

Six sportswear trends for AW21/22

In the sports sector too, the pandemic has reinforced developments that were already apparent before: People want to get out into nature. The entire outdoor industry is currently benefiting from this. The situation in the sports market is ambivalent. Classic year-round segments such as team sports, fitness or even swimming are currently going...

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Fashion

Ellesse announces partnership with fitness boutique BLOK

Sportswear brand Ellesse has been named the official apparel partner of London fitness boutique BLOK. Founded first as a fitness studio in Clapton in 2016, BLOK has expanded to open locations in Shoreditch and Manchester, and has also launched BLOKtv, where over 2,200 people from 134 countries join its classes. The global deal will see Ellesse...

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