Sportswear news and archive

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

Fashion

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

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Business

Sportswear: “Emerging markets" are driving the next growth phase

The global sportswear market is set to achieve its most significant growth in the coming years within emerging markets, particularly in the Asia-Pacific, Middle East and Africa regions. This states the “Global Sportswear Market to 2029” report by UK market research firm GlobalData. It analyses the development of the global sportswear market up...

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Fairs|CEO interview

From Munich to Amsterdam: An inside look at ISPO's overhaul

The German sportswear industry has seen much discussion about the domestic trade fair landscape in recent days, particularly as news spread of ISPO's plans to leave Munich. The restructuring, carried out by a newly formed joint venture between Messe München GmbH (MMG) and British trade fair organiser Raccoon Media Group, will see the sporting...

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Retail

Textiles: Why Korean giant Sae-A is betting on nearshoring in El Salvador and the US

By bringing its production closer to the US market, the group is focusing on responsiveness and logistical control, while reducing its dependence on Asian supply chains. The move is indicative of a broader shift. The global textile industry is refocusing on proximity and industrial resilience. Global player consolidating its regional base...

Fairs

Ispo to take place in Amsterdam in 2026

Ispo will move to Amsterdam in 2026, with the final Munich event taking place at the end of November next year. The trade fair for the sporting goods, outdoor and winter sports industry will begin a new chapter in 2026, announced the Raccoon Media Group on Tuesday. The company, responsible for trade fairs like The International Running Expo in...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

Fashion

British designer accuses Belgian football club Beerschot of plagiarizing shirt design

Belgian football club Beerschot has issued an official statement responding to accusations of plagiarism regarding its new football shirt. London-based Diana al Shammari accused the club of copying the floral pattern. Al Shammari is known on Instagram as ‘thefootballgal’. On her account, she embellishes football shirts with embroidery. She has...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

Fashion

Hoka and MAAP collaborate on hybrid running and cycling shoe

Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....

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Business

Puma remains kit supplier for Manchester City

German sportswear supplier Puma SE will continue to kit out the teams of English football club Manchester City in the coming years. Both parties announced on Tuesday that the partnership, which has existed since summer 2019, has been extended "long-term". Details of the term and financial conditions of the agreement were not disclosed. The...

Fashion

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...