Fashion
Gap-owned women’s sportswear brand Athleta has named American sprinter Allyson Felix as its first-ever sponsored athlete, as it looks “empower women and g
Nike has extended its kit deal with football team Paris Saint-Germain (PSG) until 2032. The US sportswear brand will supply football kits for the club’s m
Stella McCartney and Adidas have teamed up to launch a tennis collection that will be worn by the likes of Angelique Kerber, Garbiñe Muguruza and Stefanos Ts
Global sportswear brand Adidas has strengthened its commitment to tackling plastic waste with the unveiling of Futurecraft.Loop, its first 100 percent recycla
Business
Premium British sportswear brand Castore has confirmed that British tennis star, Andy Murray has become a shareholder in the business and will take on the rol
Fairs
One thing was made clear at this month’s Ispo Munich 2019 fair: The sportswear industry is getting serious about sustainability, and more and more bran
PVH Corp’s Tommy Hilfiger is joining the athleisure trend with the launch of an apparel line called Tommy Sport. Bringing wardrobe essentials for both men a
Lately it seems like we’ve been seeing Fila’s logo everywhere, just like the brand’s good old days in the 1990s, when it received a boost in popul
Champion is best known for their sweatpants and hoodies, but now they are branching out into the footwear market. The 100 year old brand has built a strong
Rapper Nicki Minaj has joined forces with the luxury sportswear brand Just Don for a limited edition t-shirt collection. Released this week, the line deb
London - Spanish fast-fashion giant, Zara, is set to launch its debut sportswear range next month as consuemrs demand for athletic wear and athleisure conti
Retail
Australian sportswear brand Lorna Jane to open in London
