Store opening news and archive

H&M opens new flagship in Le Marais, Paris

Opened on Thursday, September 4, 2025, at 43 Rue des Francs-Bourgeois (Paris 4e), the new H&M flagship reflects the Swedish fast fashion giant’s desire to move upmarket and embrace circularity. The space (formerly Barbara Bui) spans 1,000 square metres. The design was conceived by an in-house Swedish team. “We wanted a modern and contemporary...

Retail

Streetwear brand LFDY expands into France

Live Fast Die Young Clothing GmbH (LFDY) is expanding into France. The company is opening its first store in Paris. The Düsseldorf-based streetwear brand plans to open the doors of its first French shop at 33 Rue du Temple in the Marais district of Paris in November, LFDY announced on Tuesday. The company will present itself over 100 square...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

Retail

Stradivarius strengthens its UK network with arrival in North East England

Spanish group Inditex continues to strengthen the international presence of its brands with the opening of the first Stradivarius store in North East England. The brand, known for its affordable and trendy fashion, has opened a 930-square-metre (10,000-square-foot) space in the Lower Red Mall area of the Metrocentre shopping centre, in...

Retail

A foot in the door: Birkenstock opens three more stores in Mumbai

German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...

Retail

Veja expands to Denmark with new Copenhagen store

French trainer brand Veja has announced the opening of its first store in Denmark. The new shop, located in the Danish capital, Copenhagen, marks the brand's entry into the market following several years of significant growth within the Scandinavian region. The new retail space is situated at Pilestæde 40B, a street known for its quieter...

Retail

Online marketplace Apoc Store opens first shop in London

Digital fashion and art marketplace Apoc Store is opening its first physical shop. Having hosted several pop-ups in Paris, London and Berlin in recent months, Apoc Store is now taking the next step. The company announced on Instagram this week that it is opening its first permanent shop. It is located in the coworking and studio space Regent...

Retail

U.S. Polo Assn. expands into Germany: 20 stores planned

U.S. Polo Assn. opens its first store in Germany and plans further locations for the coming years. The brand of the United States Polo Association (USPA) is opening the doors of its first store in Berlin's Alexa shopping centre, as confirmed to FashionUnited. The German trade magazine Textilwirtschaft had previously reported on this. According...

Retail

Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this fashion brand, owned by Asics Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025,...

Retail|In pictures

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Retail|In pictures

Saucony opens first UK flagship store

US footwear brand Saucony has opened its first flagship store in the UK. The new store is located at 4 James Street in London and officially opened on June 21, as announced by the Wolverine World Wide Inc. subsidiary on Wednesday. The London location is intended to be more than just a retail space: with an integrated café, rooms for community...

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Retail|IN Pictures

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....