Survey news and archive

Post-Covid: Consumers prioritize engagement, functionality and enriched experiences

The fragility of a consumer’s purchasing journey is revealed post-Covid-19, with nearly four in ten UK shoppers abandoning a purchase at least once a week. That’s according to new research commissioned by payment provider Klarna and e-commerce platform BigCommerce, who called on retailers to prioritize shoppers’ needs for the sake of their...

Business

Study shows that Gen Z’s core values are here to stay post-Covid

While the coronavirus is a “defining moment” in the lives of people belonging to Generation Z, it reinforces their belief of constant change, as the pandemic is simply one of the pivotal events that has taken place in their lifetime. That’s according to research and advisory firm Gen Z planet LLC, which recently commissioned two surveys on...

Retail

Doddle survey indicates the importance of retailers’ returns experience

In their e-commerce experience, consumers consider returns as equally significant as delivery and payment and many feel that retailers’ returns process for previously purchased items could be improved. That’s according to a survey commissioned by international e-commerce solution provider Doodle. In May 2020, the company conducted a survey,...

Fashion

Interactive poll: What do you think about the new Prada x Adidas collab?

It's finally here. The first pictures of the collaboration between German sportswear giant Adidas and Italian fashion house Prada were unveiled on Monday. The limited-edition product sees the iconic Adidas Originals Superstar model in white adorned with black Prada logos. There are only 700 pairs and each comes with a different serial number....