The Phluid Project news and archive

Equipment launches fluid collection

Gender is over, that’s cancelled. Well, it would be if French heritage brand Equipment and genderless clothing retailer The Phluid Project had the final say in it. The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent. Each ambassador...

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Retail

Retailers are adopting gender-neutral shopping spaces

When Selfridges debuted a gender neutral pop-up called Agender in 2015 it occupied a tiny, slightly awkward space in its London flagship store. At the time the directional retailer was lauded for thinking outside the gender binary, which four years ago was still a novel conversation. Of course genderless fashion has been on the runway for...