Tmall news and archive

Ganni expands into China with Tmall

Danish fashion brand Ganni is launching direct-to-consumer e-commerce in China with Tmall, part of the Alibaba Group on June 28. The collaboration will give Ganni access to more than 800 million active and digital-first consumers on the platform and will allow Chinese consumers to experience the “full Ganni universe,” said the brand in a...

Business

Tmall Luxury Pavilion sees growth and partners with Watches and Wonders

While this past year has been challenging for the luxury industry with luxury tourism grinding to a halt and offline stores shuttering, the bright spot for many brands was Alibaba’s Tmall Luxury Pavilion. Sales on the luxury platform grew 159 percent year-on-year from January to March in 2021. Currently, more than 200 leading luxury brands, an...

BusinessFeatured

Launching your fashion brand in China: Advice from Tmall Luxury

“China is a challenge in itself”. This verdict is that of Nicolas Santi-Weil, CEO of the independent brand Ami Paris, keen observer of the Chinese market since 2007 and participant of a webinar organized by Tmall Luxury. Titled "China and luxury: major trends and sharing of experience", this workshop in French was a first for Alibaba's...

CultureFeatured

Western brands face China backlash over political statements

Nike was the recipient of Chinese backlash after the sporting goods giant stated it does not use cotton from China’s Xinjiang region, where currently an international human rights crisis is ensuing with the alleged forced labour camps of the Uyghur people. On Weibo, China’s most popular social media channel, a retaliation against Nike began when...

Retail

Farfetch launches on Alibaba Group’s Tmall Luxury Pavilion

Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...

Fashion

Frame Denim launches capsule collection via Tmall & Lane Crawford

Frame Denim has created a limited-edition collection in honor of Lunar New Year. Featuring motifs such as oxen emblazoned on sweatshirts and wishes for good fortune, as well as denim playfully decorated with bright patches. This capsule and its retail strategy represents the Frame's efforts to engage a larger global audience, as it reaches the...

RetailFeatured

China’s share of the global luxury market reaches new high in 2020

While Covid-19 lockdowns saw a slow start to luxury sales in China last year, spending on luxury “rebounded strongly,” with China’s market share of the global luxury market nearly doubling in 2020. According to the first joint research report by Bain and Company and Tmall Luxury Division, growth for the mainland China luxury market is expected...

RetailPress Release

For immediate release: Philipp Plein launches his label on Tmall

Philipp Plein launches his label on Tmall in record time, thanks to Triboo Shanghai Milano, december 2020 - Philipp Plein, label founded by the German designer-entrepreneur Philipp Patrick Plein, lands on Tmall thanks to the expertise of Triboo Shanghai, Chinese subsidiary of Triboo, group active in the digital sector and listed on the MTA...

Retail

Gucci launches two flagship stores on Tmall

Gucci has partnered with Alibaba's Tmall Luxury Pavilion to bring its fashion and beauty categories to Tmall's consumer-base of more than 750 million Chinese shoppers. The brand will launch two flagship stores on the platform, with the first one opening on December 21. This store will offer products in Gucci's fashion lines, while the second...

Retail

Gucci to launch on Tmall after Kering drops counterfeit case

Gucci is to launch two flagship stores on China’s Tmall after parent company Kering said it would drop a counterfeit lawsuit against its owner Alibaba. The move shows how important Tmall’s Luxury Pavillion is to Western brands, who have suffered a loss of sales in retail’s annus horribilis. The new stores – one for fashion and one for beauty –...

RetailFeatured

Alibaba's Singles Day is a shopping extravaganza of the highest order

China’s Singles Day, also known as 11.11 or Double 11, started in 1993 at Nanjing University as a day for students to celebrate their singledom. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” for Chinese singletons to the “11.11 Global Shopping Festival,” which now also sees JD.com participate with its own multi-day...

Retail

Taylor Swift to debut merchandise on Alibaba's Tmall

The upcoming Taylor Swift merchandise collection will exclusively debut on Alibaba's Tmall platform at its 11.11 Global Shopping Festival, thanks to a new partnership between Alibaba Group and Bravado, Universal Music Group’s merchandising and brand management division. The Bravado store has launched on Tmall Global, showcasing merchandise from...