Launching your fashion brand in China: Advice from Tmall Luxury

“China is a challenge in itself”. This verdict is that of Nicolas Santi-Weil, CEO of the independent brand Ami Paris, keen observer of the Chinese market since 2007 and participant of a webinar organized by Tmall Luxury. Titled "China and luxury: major trends and sharing of experience", this workshop in French was a first for Alibaba's e-commerce platform. The Chinese e-commerce giant, which boasts 10.1 billion euros in profits in the third quarter of 2020, hosted the webinar on March 23 to decipher and understand the luxury market in China. At the table, in addition to Nicolas Santi-Weil, the company had notably invited Bruno Alazard, Chief Client & Digital Officer at Kenzo and Pablo Mauron, CEO Digital Luxury Group China.