Driven by Digital

The pandemic accelerated e-commerce sales in 2020. Pre-Covid, e-commerce sales accounted from between 10 to 20% for fashion retailers, depending on the sophistication and reach of their online platforms. At the height of Covid, these numbers doubled to 40% and beyond, and have now averaged out around 26% with the roll-out of vaccines and the ability for people to move around in public more freely.

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